I only paid $13,500 for my website framework and content management system. And then I wrote 100% of the content myself; and I am still writing and rewriting it.
And I just hired a conversion consultant to discuss some minor possible disconnects to increase conversions more.
It is an ongoing expensive process to be competitive.
I had 3 independent consultants review my site along with 7 sites that I considered competitors. All 3 consultants chose my site as the best and felt I had no true competition in this regard. Which I found interesting and surprising. Thus, the upshot is whatever you do from a website perspective make it just a little bit better than your competition on all accounts. And keep reviewing it, and testing it and improving content. It really can't be done cheap. Cookie cutter will always be cookie cutter. Someone has to remember you. You have to stand out. And I still have a ton of work to do.
And I just hired a conversion consultant to discuss some minor possible disconnects to increase conversions more.
It is an ongoing expensive process to be competitive.
I had 3 independent consultants review my site along with 7 sites that I considered competitors. All 3 consultants chose my site as the best and felt I had no true competition in this regard. Which I found interesting and surprising. Thus, the upshot is whatever you do from a website perspective make it just a little bit better than your competition on all accounts. And keep reviewing it, and testing it and improving content. It really can't be done cheap. Cookie cutter will always be cookie cutter. Someone has to remember you. You have to stand out. And I still have a ton of work to do.
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