Why 20 a week?

[shonceman]

Based on a few of the FE IMO training programs I've seen, and seeing videos and posts on it for new agents, I'm just curious as to why 20 leads a week for new agents is the general rule? I went out with my old mentor and knocked 10 in a day and had hours of light to spare. Why not 10-15 a day or like 40-50 a week? Are leads that scarce or what? I mean I'd be willing to drive to wherever the leads are every day however many days possible without having to go back and do paperwork and whatever else. That's what I would like to do when I get started doing this, of course I'm expecting days where I do nothing but train and study as well. But is that a reality or what?

If you're doorknocking your leads, not setting appointments, you might try filling spare time with "house next door" (HND) cold knocks. I generally use the "cloverleaf" pattern (left, right, across). Sometimes I take it as far as a "box" pattern (adds in the two houses across diagonally). So what this looks like for me is I do these one at a time when I don't catch the lead at home:
1st try) knock, no answer, walk out to the left, knock on that neighbor
2nd) walk out to the right
3rd) across
Etc.
Now, if I get in the first house and make a sale, I just move on to the next lead. I don't hang around in case my continued presence triggers buyer's remorse. But if I leave without a sale, I go knock all the surrounding doors, unless I have an appointment to get to.

 

[Valetic]

If you're doorknocking your leads, not setting appointments, you might try filling spare time with "house next door"

What's the script when a 30 yo answers? I mean for me since I'd be focusing on FE and not term or anything else. I've done several IUL presentations before but for the sake of the final expense specialist rookie, what happens when the young guns answer the door? Or do we try to sell them the term? Lol

 

[UKTX]

You either sell what you have (if you have a WL carrier that will write a 30 year old.....which you really should have)

Or move on.

Its OK to not be able to sell everyone.....

 

[somarco]

If you are willing to burn through your own money, and don't care about quality, you can have as many leads as you want.

But if you want "free" leads, you work by their rules and take what they offer you.

That's the way free stuff works.

 

[Valetic]

If you are willing to burn through your own money, and don't care about quality, you can have as many leads as you want.

But if you want "free" leads, you work by their rules and take what they offer you.

That's the way free stuff works.

Free? Leads? Wot?

 

[Valetic]

You either sell what you have (if you have a WL carrier that will write a 30 year old.....which you really should have)

Or move on.

Its OK to not be able to sell everyone.....

I'd like to get a good iul carrier if I do. I learned a lot about that one. Could end up running into an MP close?

 

[Newby]

I was assuming the agent wouldn't want a gap in receiving leads.......that's why its 2-4k.

He would have to mail out every week to get those sorts of lead numbers.

Exactly. But that means $1200 every week would give you 40 leads every week. Not $2000 to $4000 every week.

And 40 leads would be a whole LOT of leads. Most agents would never work that many effectively.

 

[UKTX]

I never said 2000-4000 per week....

Exactly. But that means $1200 every week would give you 40 leads every week. Not $2000 to $4000 every week.

And 40 leads would be a whole LOT of leads. Most agents would never work that many effectively.

 

[Newby]

I understand what you mean Newby but I got debts to pay off

I'm just trying to make it in the business first of all so I'll listen to whatever works. I was just wondering about if I can start working my butt off and producing bigger numbers every week til I'm comfortable slowing down. But if y'all say 20 a week, 20 it is. I don't want 2 or 3 days though, I want 5-7 til I get this stuff down.

I guess that would involve buying filler leads too then?

I don't know if you are one of our agents or who you are with. But I'll tell you how I do it that would work fantastic for you.

When an agent wants 20 leads per week, we try to build enough excess that we have (ideally) 1extra week of inventory for him at all times. Because leads don't really come in at 20 per week like clockwork. They will come in like 22, 18, 19, 27, 13, 21, etc.

So we mail extra heavy his first weeks to get more coming in. That was regardless of what the returns for the week are, the agent sees 20, 20, 20, 20, etc. that makes your business very consistent.

But the other advantage is that on any week that you want extra leads you just text our girl that assigns the leads and say "give me 30 leads this week if I have them in" and bam! You get 30 this week. No big change in plans. No long term commitment. Just extra leads any time YOU decide you want to work extras that week.

More than likely your IMO can do the same thing. They have to be carrying some extras or you wouldn't be consistently getting your base number every week.

 

[Newby]

I never said 2000-4000 per week....

OK. I just re-read your post and see what you said. I took it wrong.

Yes, that is what we and every agency I know of has always preached. If you are going into business for yourself and you don't have around $4,000 seed money, do NOT do it. The timing is not right for you.

It's crazy to think you can go into business completely broke. Spend a few months building up capitol. Deliver pizzas. Mow lawns. Whatever you need to do to build up your money before starting your business. Or you will fall victim to the "free-leads" "financed leads" scams that so many broke agents fall into.