Why and When Cold Calling Works ?

I called a lady about a Med Supp and she said...I am going with BCBS, the app is on the table already filled out, I said... Well BCBS is a very good company, I was just trying to sell you the same plan for less money, she asked the rate, I gave it to her, she said mail me an app, I did and she filled it out and mailed it back. Price IS the answer.
 
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