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Well our folks desperately need what we sell, but if you show too low a number off the start, they will go for it and be underinsured or keep sending in cards/filling out requests online to get more coverage and we risk replacement.
I need to get them the max death benefit they can afford without going too high and causing a lapse.
Maybe squeeze was not the right word, but it's still the right concept.
I see. You're trying not to leave any $$$ on the table.