MURPHY'S LAW.
lol, maybe so but if I were working only internet leads I'd be broke or pissed all the time. Internet leads should only be one tool of many for agents to find clients.
2008 Lead Company Update
- Thread starter CHUMPS FROM OXFORD
- Start date
lol, maybe so but if I were working only internet leads I'd be broke or pissed all the time. Internet leads should only be one tool of many for agents to find clients.
This is actually the reason I've dropped internet leads for now. Unlike other marketing efforts, these are extremely time sensitive, especially in the P&C side. This means everytime a lead comes in, you have to drop what your doing, and work the lead. That just wasn't working for me.
I got to the point that I was either going to hire someone to be my internet sales person, and invest in a system that as soon as a lead came in, an outbound call would be made, or defer working internet leads for a while. My problem is, you need a significant lead volume to make this work. Very tough to balance costs to production for a little guy.
I used to be able to call someone in 2 hours, and it wasn't that big of a deal. You would miss some, but it was a reasonable business model. Now, I've gotten to the point, in my market, I have 30 seconds (okay, maybe 10 minutes) to call at most. I could never figure out how to work that out and ignore the customer that was currently in my office.
Geographic markets are different, and I've thought about moving the area that I get internet leads for, so that it wasn't quite so competitive, but I like doing business with people in about a 20 mile radius of my office.
I'll go back to internet leads, but it will be with a methodology in place to deal with them very, very quickly, systems in place to followup with leads for 30 days, drip campaigns, etc. Not hard to do, but you then also have to start monitoring retention, monitoring ROI, seeing if you make money, and stay on top of everything.
For now, my COI marketing is through the roof, and is a much better return for me. I'm finding a lot of agents don't like old fashioned marketing, and its pretty easy to get out there and find referrals (again, I do primarily P&C, easier than health for referrals).
Dan
Exactly Dan! I'll probably miss a few potential clients from those internet leads because I might be out in the field, with a client, or working my COI. That's why I don't make them my primary source of leads. Just supplemental, that's all.
Joseph
- Thread starter
- #54
- 10,275
I agree that Internet leads should not be THE primary source of income.
But I have never had luck with my COI. Maybe I have too many conflicts of interest.
But I have never had luck with my COI. Maybe I have too many conflicts of interest.
- 14,808
What also gets a bit old is constantly explaining why you're the agent to go with. While time should be spent qualifying and presenting it's mainly wasted trying to explain why they should be working with you instead of the rest of the pack.
I talk a lot about unethical competition but that's a generalization - and not a good one. Very few agents are rotten, most a decent. Fighting other good agents can be draining. Yes, you obviously think you have something to offer over your competitors but what do you think the other's are saying?
You may be a fantastic agent and a good close but you'll get your clock cleaned by a good agent who's a fantastic closer.
I am not a fantastic closer. I more enjoy taking my time with people and establishing a relationship. I feel very uncomfortable with closing quickly. Almost all of my clients end up saying "so how do we get started."
However, if you wait for "so how do we get started" from shared leads chances are they started and completed with another agent. I think shared leads work better for agents who are in "sales mode." I was in sales mode when I was newer in the business.
I talk a lot about unethical competition but that's a generalization - and not a good one. Very few agents are rotten, most a decent. Fighting other good agents can be draining. Yes, you obviously think you have something to offer over your competitors but what do you think the other's are saying?
You may be a fantastic agent and a good close but you'll get your clock cleaned by a good agent who's a fantastic closer.
I am not a fantastic closer. I more enjoy taking my time with people and establishing a relationship. I feel very uncomfortable with closing quickly. Almost all of my clients end up saying "so how do we get started."
However, if you wait for "so how do we get started" from shared leads chances are they started and completed with another agent. I think shared leads work better for agents who are in "sales mode." I was in sales mode when I was newer in the business.
- Thread starter
- #56
- 10,275
"I buy in excess of 1500 leads per week total"
Once again Lancealot...what is your web address?
Once again Lancealot...what is your web address?
- 3,863
Hometown locked out my account once I told them I was not buying any more of their fake, crap leads that were all sent to Ehealth.
Hometown then lied to AMEX after I disputed the charge for failure to deliver goods as promised and locking out my account.
AMEX has a weak spine these days and caves into merchants.
Hometown printed out all of the (fake and bad) leads and said here you go AMEX product delivered as promised.
I still might pursue this further, this company is clearly a scam - BUYER BEWARE.
Hometown then lied to AMEX after I disputed the charge for failure to deliver goods as promised and locking out my account.
AMEX has a weak spine these days and caves into merchants.
Hometown printed out all of the (fake and bad) leads and said here you go AMEX product delivered as promised.
I still might pursue this further, this company is clearly a scam - BUYER BEWARE.
- 129
- 3,863
Big deal, so you don't work Thursday or Friday either?
Lol...
- 748
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