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Understand. The question is why did you return the card. I'll usually say something like some folks have recently been to a funeral and realize how expensive they are. It's lame and sometimes true but those three reasons are what really matters. I might get my closing ratio up to double digits now.
Everyone seems to be overthinking the "3 reasons" thing. The important thing is to establish their WHY? before proceeding with a presentation. The best presentation in the world will not make them a buyer for something they are not interested in.
I have a scripted presentation that's become more of an outline now but I can not sell uninterested people with it.
So what do do? I only present to interested people. The 3 reasons is just a basic fundamental, {one that I got from Travis}, to keep me on track. Rarely do I have use 3 reasons. probably 80% of the time they stop me at reason 1 or 2. Once I have their WHY then I don't need to continue to search for it.
It doesn't matter if you use 1 reason, 3 reasons, 5 reasons or 10. It's imperative to find a reason and then address that reason.
For me anyway. I'm sure there are good enough salesmen out there to get a sale from uninterested people. I'm not one of those.