I posted another thread asking about aged leads. Ben Boman saw it and was kind enough to send me a stack of aged direct mail leads that had never been worked. He told me he had no idea how old they were, I finally got the chance to DK a couple today.. One was no longer at the address given (and the phone number didn't work) but there was a young family living there. Had been there for about 3 years. Stay at home Mom with three kids.. She invited me in and I have an appointment to go back when the husband is there so it has the potential to turning into something good.
The other address I could not locate so I knocked a neatly kept mobile home that was close. Lady answered the door and I told here who I was looking for. She said, "Well, my mother passed away but my Dad is here". To be certain I understood, I asked if her dad was "Calvin" and she said, "yes" and invited me in.
The man and I sat at the kitchen table and I learned his wife had died n March so I thought that the lead was probably 8-9 months old. The, he saw the card on my clipboard and said, "that says my wife was 69 and she was 77" I ask him how old he is and he says, "70" The card had his age as 62. The he sees the address and tells that was the trailer next door and he moved out of it seven years ago.....In other words, the lead was 8 years old!!
Asked him about his insurance and he had bought Physicians Mutual 2 yr ROP 14 months ago. Was well aware of how it worked. Had COPD, CHF and smoked so there was not much I could do for him. But then I turned my attention to the daughter, her boyfriend and their two grandchildren that lived in the house with him. Result? Two apps with grandchild coverage for $73 per month.
How old is too old when it comes to a lead?... Apparently never... even if the person who sent it in is deceased! Thanks bBoman..
The other address I could not locate so I knocked a neatly kept mobile home that was close. Lady answered the door and I told here who I was looking for. She said, "Well, my mother passed away but my Dad is here". To be certain I understood, I asked if her dad was "Calvin" and she said, "yes" and invited me in.
The man and I sat at the kitchen table and I learned his wife had died n March so I thought that the lead was probably 8-9 months old. The, he saw the card on my clipboard and said, "that says my wife was 69 and she was 77" I ask him how old he is and he says, "70" The card had his age as 62. The he sees the address and tells that was the trailer next door and he moved out of it seven years ago.....In other words, the lead was 8 years old!!
Asked him about his insurance and he had bought Physicians Mutual 2 yr ROP 14 months ago. Was well aware of how it worked. Had COPD, CHF and smoked so there was not much I could do for him. But then I turned my attention to the daughter, her boyfriend and their two grandchildren that lived in the house with him. Result? Two apps with grandchild coverage for $73 per month.
How old is too old when it comes to a lead?... Apparently never... even if the person who sent it in is deceased! Thanks bBoman..
