Aged Leads

[kellyjames]

So let's assume they are effective. Would that make them ethical?

My beef is with the lead companies. I know HTQ won't sell aged leads but most others likely would.

How would you like an exclusive lead you bought a month ago to get a call from another agent, especially when you're still working the lead? You paid $25 for the lead and the other guy paid $3. You quoted standard (which is correct) and the other guy promises preferred. What happened to your prospect?

It's an amazingly dirty business.

Rick

Rick,

Your missing the point to my response. You want to address the ethics of aged leads on this thread. Although I think its worth exploring that is not the goal of this thread. I am trying to determine IF aged leads work and if so how well. After the campaign is over I will publish the results and open up a new thread to discuss the ethics and get input from the online community. The success or lack of success doesn't change whether its more or less ethical.

PS we can even discuss what is more unethical.. sending unsolicited direct mail to someone that never asked for us to contact them versus contacting someone that wanted information but didn't know that their information would be passed on to 10 agents.

 

[LGilmore]

Kelly?

One sale can blow your numbers sky high, and that's always a possibility. Good luck, but going in if you find 50% of the aged leads sold to you were already returned for credit for bad information that reduces your chances overall, doesn't it?

A clean list, might be a different thing, but the time spent processing (your costs to contact) an already proven to be bad lead is just wee weeing money away and time. Maybe you're set up to deal with it, maybe not.

Maybe we're different in view about it. I feel once a lead has been verified as bad for normal contact methods (phone, email), it should be destroyed instead of resold a hundred times over. I am 99% sure I will never buy aged leads because of this happening each time I've tried it. Sure they replace them, but the replacement leads have the same problem. Here's some more bad leads. Enjoy.
Good luck.

 

[kellyjames]

Kelly?

One sale can blow your numbers sky high, and that's always a possibility. Good luck, but going in if you find 50% of the aged leads sold to you were already returned for credit for bad information that reduces your chances overall, doesn't it?

A clean list, might be a different thing, but the time spent processing (your costs to contact) an already proven to be bad lead is just wee weeing money away and time. Maybe you're set up to deal with it, maybe not.

Maybe we're different in view about it. I feel once a lead has been verified as bad for normal contact methods (phone, email), it should be destroyed instead of resold a hundred times over. I am 99% sure I will never buy aged leads because of this happening each time I've tried it. Sure they replace them, but the replacement leads have the same problem. Here's some more bad leads. Enjoy.
Good luck.

Great points! This is why I want to go through this process myself and report it so others can learn from my experience. Afterwords we can tackle the ethics side of aged leads.

 

[VolAgent]

Kelly?

One sale can blow your numbers sky high, and that's always a possibility. Good luck, but going in if you find 50% of the aged leads sold to you were already returned for credit for bad information that reduces your chances overall, doesn't it?

A clean list, might be a different thing, but the time spent processing (your costs to contact) an already proven to be bad lead is just wee weeing money away and time. Maybe you're set up to deal with it, maybe not.

Maybe we're different in view about it. I feel once a lead has been verified as bad for normal contact methods (phone, email), it should be destroyed instead of resold a hundred times over. I am 99% sure I will never buy aged leads because of this happening each time I've tried it. Sure they replace them, but the replacement leads have the same problem. Here's some more bad leads. Enjoy.
Good luck.

An agent buying 2k aged leads at a time better have a different process than an agent buy 10-20 new leads a week.

If you are buying aged leads, it is about volume. You need a dialer that can just power through them to find people who answer. Or a CRM that can blast out emails without getting blacklisted. Or both.

 

[Justin Bilyj]

I feel once a lead has been verified as bad for normal contact methods (phone, email), it should be destroyed instead of resold a hundred times over. I am 99% sure I will never buy aged leads because of this happening each time I've tried it. Sure they replace them, but the replacement leads have the same problem. Here's some more bad leads. Enjoy.
Good luck.

Thats why I gave up on internet leads, the replacements weren't worth the waste of time to keep dialing garbage.

 

[TwiLight]

Their request for more information negates tcpa compliance if I am not mistaken.

Written permission must be gotten within 90 days.....Aged leads over this time period must be TCPA compliant with a new signed written request.

My guess is that 80% of the leads are non-compliant.

 

[Gooner]

Rick,

Your missing the point to my response. You want to address the ethics of aged leads on this thread. Although I think its worth exploring that is not the goal of this thread. I am trying to determine IF aged leads work and if so how well. After the campaign is over I will publish the results and open up a new thread to discuss the ethics and get input from the online community. The success or lack of success doesn't change whether its more or less ethical.

PS we can even discuss what is more unethical.. sending unsolicited direct mail to someone that never asked for us to contact them versus contacting someone that wanted information but didn't know that their information would be passed on to 10 agents.

Seems to me that you want to polish a turd and call it chocolate Ethics is at the heart of your post. If you don't want feedback, save your SPAM and move onto the next forum. I personally don't give 2 flying &%^# about your campaign, as it looks like it is your way of exploiting the forum.

 

[kellyjames]

Seems to me that you want to polish a turd and call it chocolate Ethics is at the heart of your post. If you don't want feedback, save your SPAM and move onto the next forum. I personally don't give 2 flying &%^# about your campaign, as it looks like it is your way of exploiting the forum.

Gooner,

Thanks for your reply. I should have listened to my gut before posting the original thread. I've been an occasional reader in the insurance forums for awhile, however, never joined until last week.

When I set up the thread it was in hopes of adding value to the life insurance online community by first providing a no BS test run of 2k aged leads to see if they are worth an agents time and then exploring the ethics surrounding aged leads..

It appears that it may be more appropriate to not publish my results and spend 6 to 12 months adding to the forum in other ways before expecting anyone to take me at my word.

Thanks everyone that posted in this and other threads. It makes a big difference and helps a lot of us navigate in these shark infested waters.

 

[Gooner]

Gooner,

Thanks for your reply. I should have listened to my gut before posting the original thread. I've been an occasional reader in the insurance forums for awhile, however, never joined until last week.

When I set up the thread it was in hopes of adding value to the life insurance online community by first providing a no BS test run of 2k aged leads to see if they are worth an agents time and then exploring the ethics surrounding aged leads..

It appears that it may be more appropriate to not publish my results and spend 6 to 12 months adding to the forum in other ways before expecting anyone to take me at my word.

Thanks everyone that posted in this and other threads. It makes a big difference and helps a lot of us navigate in these shark infested waters.

OK, benefit of the doubt...apology time. If in fact you were simply posting to see if people were interested in your experiment...MEA CULPA!

That being said, a lot...if not most of us, who've been here over 5 months see these types of post regularly. They are almost always followed up with no shortage of SPAM pm's.

Sorry for being jaded, but I do think your above hypothesis is correct...post for a month...maybe 2, add some value, then interject the "ulterior" motive...if there is one...if it is purely for empirical data and an added benefit to the forum...all the better!

 

[kellyjames]

OK, benefit of the doubt...apology time. If in fact you were simply posting to see if people were interested in your experiment...MEA CULPA!

That being said, a lot...if not most of us, who've been here over 5 months see these types of post regularly. They are almost always followed up with no shortage of SPAM pm's.

Sorry for being jaded, but I do think your above hypothesis is correct...post for a month...maybe 2, add some value, then interject the "ulterior" motive...if there is one...if it is purely for empirical data and an added benefit to the forum...all the better!

Gooner,

Well said my friend!

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Although I'm keeping the results to myself in order not to sound like a can of spam I was wondering if I could get feedback on the opening telephone pitch.

I spent quit a bit of time listening to pod casts of telephone approaches and developed this today.

May I speak with ____________. This is _____ with ______ and I’m responding to your recent request for a life insurance quote. We have a money back guarantee program that will refund 100% of what you pay in if you outlive your policy. Were you looking for coverage for 10 20 or 30 years?