Aged Leads

Gooner,

Well said my friend!

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Although I'm keeping the results to myself in order not to sound like a can of spam I was wondering if I could get feedback on the opening telephone pitch.

I spent quit a bit of time listening to pod casts of telephone approaches and developed this today.

May I speak with ____________. This is _____ with ______ and I’m responding to your recent request for a life insurance quote. We have a money back guarantee program that will refund 100% of what you pay in if you outlive your policy. Were you looking for coverage for 10 20 or 30 years?

Hopefully Ben Boman will see this. He seems to know his way around TM scripts. I'm the worst person to ask...I don't give good phone...probably because I've never tried.
 
Gooner,

Well said my friend!

----------

Although I'm keeping the results to myself in order not to sound like a can of spam I was wondering if I could get feedback on the opening telephone pitch.

I spent quit a bit of time listening to pod casts of telephone approaches and developed this today.

May I speak with ____________. This is _____ with ______ and I’m responding to your recent request for a life insurance quote. We have a money back guarantee program that will refund 100% of what you pay in if you outlive your policy. Were you looking for coverage for 10 20 or 30 years?

I called aged leads full time for a full year back in 2011 and still help agents with their aged lead campaigns. So a few things:

1. Ask your aged lead vendor for a TCPA compliant list. All they do is separate home and cell phone numbers. You can call the home phone numbers legally via a dialer. Cell phones you can't. (However, many call centers I know of ignore these laws so I'll leave it at that) Also asking for a TCPA compliant list adds another filter onto the leads to verify working numbers - you'll get a better list just by asking this. If they don't separate these numbers, move on to another vendor.

2. Get a good dialer. I recommend Mojo Dialer. A bad dialer with a big delay can ruin your campaign.

3. Aged leads are streaky. Last week I had an agent buy 1,000 leads and make 0 sales. The week before he called another 1,000 leads and sent out 4 applications (and still has a lot of follow ups). You need to stick with a campaign for a few months - a 2,000 lead purchase will be hit or miss.

4. 1/3 of the leads will deny filling anything out. That's part of working aged leads and many agents have trouble getting past that. All that matters is how many sales you make.

5. The #1 reason to work aged leads is to build your database of prospects. You're going to have a lot of conversations with people who already purchased - GREAT! Request permission to add them to your database if you can't re-quote them... and then follow up in the future.

You're going to quote a lot of people who don't buy right away - GREAT! If you established credibility with them and keep in touch, you'll be the one they contact when they're ready.

A lot of agents want the quick hit with aged leads and while you can get that, the gravy is in all the follow ups.

For an opening line, shoot me a PM with your email and I'll email you my script.
 
We are going to do a test of 2,000 term life aged leads over the next 2 to 3 weeks and report back results daily (I am new to the forum). I'm not going to post the lead provider in case it leaves the impression that I am working for any particular provider. Anything specific that forum members want me to be tracking?

We will be using an auto dialer with a generic scripts. We will probably purchase the leads today and start on it tomorrow.

Kelly don't let all the negativity hold you back from being successful. There are individuals on here who's only purpose is to either promote their product or belittle new members.

Aged leads are just as ethical as any other marketing effort, however you will need to scrub against state and national DNC lists, as well as cell phones if you are using an autodialer.

I use DNC.com for all my compliance issues.
 
I called aged leads full time for a full year back in 2011 and still help agents with their aged lead campaigns. So a few things:

1. Ask your aged lead vendor for a TCPA compliant list. All they do is separate home and cell phone numbers. You can call the home phone numbers legally via a dialer. Cell phones you can't. (However, many call centers I know of ignore these laws so I'll leave it at that) Also asking for a TCPA compliant list adds another filter onto the leads to verify working numbers - you'll get a better list just by asking this. If they don't separate these numbers, move on to another vendor.

2. Get a good dialer. I recommend Mojo Dialer. A bad dialer with a big delay can ruin your campaign.

3. Aged leads are streaky. Last week I had an agent buy 1,000 leads and make 0 sales. The week before he called another 1,000 leads and sent out 4 applications (and still has a lot of follow ups). You need to stick with a campaign for a few months - a 2,000 lead purchase will be hit or miss.

4. 1/3 of the leads will deny filling anything out. That's part of working aged leads and many agents have trouble getting past that. All that matters is how many sales you make.

5. The #1 reason to work aged leads is to build your database of prospects. You're going to have a lot of conversations with people who already purchased - GREAT! Request permission to add them to your database if you can't re-quote them... and then follow up in the future.

You're going to quote a lot of people who don't buy right away - GREAT! If you established credibility with them and keep in touch, you'll be the one they contact when they're ready.

A lot of agents want the quick hit with aged leads and while you can get that, the gravy is in all the follow ups.

For an opening line, shoot me a PM with your email and I'll email you my script.

Jroot,

You are awesome! I PM'd you. Who do you use for your quote engine on rootfin.com?
 
Kelly don't let all the negativity hold you back from being successful. There are individuals on here who's only purpose is to either promote their product or belittle new members.

Aged leads are just as ethical as any other marketing effort, however you will need to scrub against state and national DNC lists, as well as cell phones if you are using an autodialer.

I use DNC.com for all my compliance issues.

Thanks for the encouragement!
 
Update:

I made a promise to Gooner not to report my results so I won't be posting daily stats. When I started this thread I had 2 primary motivations. 1) To show agents the REAL results on a 3 to 4 week worked campaign with 2k aged leads. 2) This was a hidden agenda...make myself accountable and receive support while I do it. Calling older leads can take a lot out of a person and I wanted to publish my intentions to have others know so I could stay more accountable.

I've pulled off of publishing the results to squash spam concerns from members, however, I still would like some help and input.

Life insurance website will be complete by tomorrow. I have set up a 4 month trial with compulife so I can get the website quoter (unless I find a better option today). SalesDialers will be the predictive dialer and crm. We've received a 50 off per month by joining iliaa. I will use the script that I submitted above unless I get something from jroot.
 
For additional information on ideas of what to say when you call aged insurance leads you can request various recorded webinars (at the link below)that we have done with insurance agents.

You mentioned the ILIAA, we have a couple recordings with Nick Perry with the ILIAA on what he says on his calls to aged insurance lead prospects as well as many other presenters who share their strategies.

Plus we have a new presentation that we did earlier this year based on the Monopolize Your Marketplace program with info that will help you put together your marketing message to separate yourself from the competition for emails, letters, postcards, etc.

Aged Insurance Leads Info Request Form
 
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