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Absolutely! I live in what was a small town (McKinney - now just part of the DFW megaplex). ANICO is very strong up here, with Reliable coming in a close second. When I started building a scratch book on my own, I just couldn't get it going here, because it's so saturated, and folks are very loyal. That's how I ended up building a mainly South Dallas book. I just started marketing to areas where agents fear to tread! Easier to make sales in the big city, but a lot harder to maintain persistency, IMO.
I am also surprised that anyone working in FE wouldn't know what a "debit" is. I guess we all learn something new every day, though, don't we?
Yes, maybe where rouse is they don't call it that any longer, but here, we still do!!