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You miss the point that several have made. Perhaps it is because you consider yourself smarter than a bunch of agents and one SEO guy.
"Best insurance" generates 165,000 local hits.
So what?
Even globally the hits are 310,000.
BFD.
The site may have value to someone seeking to turn a dollar on a reseller site, but has almost no value to most insurance agents.
The PR and Alexa rank is horrible for a domain that has been around since 1997.
Be sure to check the [exact match] numbers... No where near 100K.
It is:Who searches for "best insurance"? If it was "cheap insurance" or as targeted as "health insurance" or "car insurance" or any of a dozen other things I would better understand, but "best insurance" seems too vague.
"best car insurance" and "best auto insurance" on the second page in Google and on the first page in Yahoo. No such results on "best health insurance" and "best life insurance" because I just didn't promote them, because payouts on health and life insurance traffic are extremely low.I don't see this on "best health insurance", "best car insurance", or "best life insurance".
You buy the domain name and website, replace SureHits banner by your questionnaires, collect leads. If you are a health insurance agent and you get a car insurance lead - sell the lead, if you are a health insurance agent in California and you get a health insurance lead in Florida - sell the lead, if you are a health insurance agent in California and you get a health insurance lead in California - sell the insurance.What makes "bestinsurance.com" worth anything to an agent?
That metric is incorrect. And you know it, and if you don't, it is measure of you professionalism. Correct number of Google searches is 1,600, 170 of Google clicks, CTR 11%. But web site gets traffic from Yahoo as well, not sure if you heard about it though.I'll say it AGAIN:
Best insurance only gets 880 actual searches a month on Google.com within the USA...
Are you crazy??? I told that there are no 165K of searches! If I had that amount of traffic I would stop working for the rest of my life! To sell such a perfect thing just for $70K??? CarInsurance.com, which I think has comparable number of traffic was sold for $49M! Can you compare $49M to $70k I ask???NOT EVEN CLOSE TO 165K...
It was top 1 until the end of January. Now Google thinks that AM Best is more relevant, but I don't see the drop of the traffic, in fact, I got know about Google algorithm change on this forum only. And I can get it back to the first position for less than $1K, but I see no reason in doing it, if traffic is the same.And AGAIN, the dang thing isn't even ranking #1 for an EMD (Exact Match Domain)...
Because I want to invest money in something else, where I can sell leads, not traffic.Why would you sell $8k-$10k/year of income? So let's say it costs you $500/year and you're making even $5k/year profit, it seems goofy to try to sell it unless you're trying to get a price far and above what it is worth.
$50K for a web site is quite a lot of money, please let me know if you want one. For $50K I will create you questionnaires, reporting tools and leads distribution system (which is my primary area of expertise). $50K for SEO is absolutely nothing.Another point of consideration: For $50k an agent can generate a pretty hardcore site and pay folks to do some pretty crazy SEO work to create a site that is actually targeted for their line of insurance. Hell, for $5k an agent can get a good start.
$50K for a web site is quite a lot of money, please let me know if you want one. For $50K I will create you questionnaires, reporting tools and leads distribution system (which is my primary area of expertise). $50K for SEO is absolutely nothing.