BestInsurance.com is for Sale.

[Pangaea]

You are a pain...

That metric is incorrect. And you know it, and if you don't, it is measure of you professionalism. Correct number of Google searches is 1,600, 170 of Google clicks, CTR 11%. But web site gets traffic from Yahoo as well, not sure if you heard about it though.

Are you crazy??? I told that there are no 165K of searches! If I had that amount of traffic I would stop working for the rest of my life! To sell such a perfect thing just for $70K??? CarInsurance.com, which I think has comparable number of traffic was sold for $49M! Can you compare $49M to $70k I ask???

It was top 1 until the end of January. Now Google thinks that AM Best is more relevant, but I don't see the drop of the traffic, in fact, I got know about Google algorithm change on this forum only. And I can get it back to the first position for less than $1K, but I see no reason in doing it, if traffic is the same.
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Because I want to invest money in something else, where I can sell leads, not traffic.

$50K for a web site is quite a lot of money, please let me know if you want one. For $50K I will create you questionnaires, reporting tools and leads distribution system (which is my primary area of expertise). $50K for SEO is absolutely nothing.

Math = You're doing it wrong.

Logic = You're doing it wrong.

I'd continue, but it's an exercise in futility. For 70K I could do MUCH better than bestinsurance.com...

Heck, for $800 I can do much better than bestinsurance.com

 

[BestInsurance]

If you really believe the domain is super valuable, turn it into a lead aggregation site and made a spiff off of every lead instead.

It is exactly the reason why I bought it 1.5 years ago. I wanted to collect leads and to sell them. But insurance industry is much different than any other industries. "Payday loan" companies buy any volume of leads, even if you have 1 lead per month, they simply don't care about the volume. With insurance companies you:
a) have to generate minimum of 30K leads per month in order to get connected to the "network"
b) OR have your own retail network, it means, have all of you, guys, subscribed and buying leads.

If I was an insurance agent, I could sell insurance for the leads gathered in my area, and resell leads which are out of my area, but I'm not an insurance agent. As I told once, if someone expresses a desire to buy leads - please let me know, I'm more than happy to multiple my income.

by the way kids, I just ran the keyword "best insurance" through market samurai (a sexy piece of SEO software) if you simply want almost the same keyword density towards best insurance

ebestinsurance.org
ebestinsurance.net

Buy both of these get some solid backlinks and you'll outrank bestinsurance.com in a matter of months for the phrase best insurance

total cost would be about $500 even if you paid someone else to do everything

It is not true, and seems like you don't understand why. If it could be that simple, why I don't put in $500 into SEO to get bestinsurance.com on "best car insurance" and "best auto insurance" terms on top #1-#3 in Google?

Hey, Pangaea, I will pay you $1500/mo if you rank bestinsurance.com #1-#3 on "best car insurance" and "best auto insurance" terms in Google.
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bestinsurance.com - SEMRush's main report for domain
great thread though. very interesting stuff actually.

At least something proves that I don't lie.
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Math = You're doing it wrong.

Logic = You're doing it wrong.

You have to explain why I'm wrong. If you are right - I will admit it.

I'd continue, but it's an exercise in futility. For 70K I could do MUCH better than bestinsurance.com...

Heck, for $800 I can do much better than bestinsurance.com

Why you don't spend $800, get something better and stop market these insurance guys for the SEO work you do? Accept my offer above. You will be able to get 2 of "better than bestinsurance.com" every month and will buy a luxury car just in 1 year.

 

[Pangaea]

It is exactly the reason why I bought it 1.5 years ago. I wanted to collect leads and to sell them. But insurance industry is much different than any other industries. "Payday loan" companies buy any volume of leads, even if you have 1 lead per month, they simply don't care about the volume. With insurance companies you:
a) have to generate minimum of 30K leads per month in order to get connected to the "network"
b) OR have your own retail network, it means, have all of you, guys, subscribed and buying leads.

If I was an insurance agent, I could sell insurance for the leads gathered in my area, and resell leads which are out of my area, but I'm not on insurance agent. As I told once, if someone expresses a desire to buy leads - please let me know, I'm more then happy to multiple my income.



It is not true, and seems like you don't understand why. If it that could be that simple, why I don't put in $500 into SEO to get bestinsurance.com on "best car insurance" and "best auto insurance" terms on top #1-#3 in Google?

Hey, Pangaea, I will pay you $1500/mo if you rank bestinsurance.com #1-#3 on "best car insurance" and "best auto insurance" terms in Google.
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At least something proves that I don't lie.
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You have to explain why I'm wrong. If you are right - I will admit it.

Why you don't spend $800, get something better and stop market these insurance guys for the SEO work you do? Accept my offer above. You will be able to get 2 of "better than bestinsurance.com" every month and will buy a luxury car just in 1 year.

LOL...

Actually I've made several people on this forum six figs which is why I went ahead and enrolled in this back in November:

And built my own sites (I already have TWO insurance sites, which I've been working on since November)
I'm taking my test at the end of the month then I'll just farm out the leads that I have coming in for a split of the commission and I already know who I'm contracting w/ and who I'm using for E&O incase I ever wish to work the leads coming in myself...

The endgame strategy is to provide technology, leads, and contracting through the Internet using our Internet leads as our USP... Like GoHealthVMO.

I'm not just sitting around hoping to land a few seo clients, thank you for trying to make this thread about me though.

Not to mention I have employees that actually prospect and do the SEO; the only "marketing" I personally do is talk on this forum and watch my adwords campaigns...

I don't need to accept your offer; but I may throw up a page "etc.com/best-insurance.html" about "Best Insurance" then PM you letting you know which on the SERP is mine.

This thread isn't about what I'm doing, it's about how you want 70K for bestinsurance.com

 

[BestInsurance]

Boy, I didn't ask you to brag. I just asked you to explain why my logic is wrong.

And your college stuff makes a very little sense to me. Please, do your best to follow my logic:
1) bestinsurance.com brings $8K-$10K/year in insurance traffic brokerage.
2) you can get "better than bestinsurance.com" for just $800
3) get 10 of "better than bestinsurance.com" investing $8K
4) it will bring you $80K-$100K/year or even more, because you state that your things will be better.
5) having such a great income, you don't have to do the college.

Was it easy enough? Or not really?

 

[somarco]

Bestinsurance, are you related to Liano?

 

[BestInsurance]

Bestinsurance, are you related to Liano?

No. I don't know what you mean. I quickly googled "Liano", but it didn't return anything obvious.
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My name is Alex.

 

[Mark]

My question is if you can make a website that sells for 70k, why not keep making more websites for agents?

After you sell this one, will you make another one?

 

[kheyknee]

People do search all of those terms. But lets focus on keyword in question "best insurance" only. In between of Jan 14 2011 and Feb 13 2011 (I'm taking data from Google Analytics) web site got 220 visitors via this keyword. I just made a test, where I bid $25 for [best insurance] keyword. Such a high big didn't put my ad even to the last place on the first page. On SEO search bestinsurance.com is top 1 - top 3, competing with AMBest.com for the first spot. Thus, you have to pay Google a lot more than $5500/mo (220x$25) to get those 220 visitors. Which gives us that a figure of $70K of investment will repay itself in less than 1 year OR will bring 100%/year of profit, making $0 SEO investments for the rest of your life. It was 1 keyword only. All the traffic is insurance relevant.

Google Adwords is a great source to help you quantify the value of your traffic. The average cost per click for "best insurance" currently is $12.19, "best auto insurance" is $25.85, and "best home insurance" is $17.31, etc.

This all suggests there is a market for the traffic your site generates. At 600 visitors monthly, and a $15 average cost per click an advertiser would pay $108,000 annually for your traffic.

Your price might be a bit too low, and this forum may not be the best place to market your traffic. We are mostly small business owners. Follow the money.

Google your top keywords, identify the advertisers paying Google for traffic, and contact the advertisers and suggest they can cut costs by purchasing your site, and paying you a multiple of what they might otherwise have paid to Google.

 

[BestInsurance]

My question is if you can make a website that sells for 70k, why not keep making more websites for agents?

Website itself doesn't cost $70K. Domain name + website does cost, at least I think that it does.

After you sell this one, will you make another one?

I don't have another bestinsurance.com domain name. so correct answer will be - I will not create another insurance related website for myself.

If you need a website, please let me know - I can create one for you as low as $4K, price includes design template (3 samples), programming, SEO optimization, server configuration (if needed), launch, 1 year of hosting. Ongoing maintenance will be $50/hour only.
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Google Adwords is a great source to help you quantify the value of your traffic. The average cost per click for "best insurance" currently is $12.19, "best auto insurance" is $25.85, and "best home insurance" is $17.31, etc.

If you run an insurance related PPC campaign, please run following test - add [best insurance] keyword to most relevant Ad Group, set bid to $13, google for [best insurance] (or run built in test) see what page your ad will appear on. You quickly will disclose that real bid is around $35-$40 per click. Figure of $12.19 is not really correct, because it is an average price of:
1) Google SERP Computers
2) Google Partners SERP Computers
3) Google Network Computers
4) Google SERP Mobile
5) Google Partners SERP Mobile
6) Google Network Mobile
I put the list of theoretical locations of ads into descending price order, where "Google SERP Computers" is most expensive and most qualitative traffic, "Google Network Mobile" is least expensive trashy traffic.
When I talk about my domain name I talk mainly about "Google SERP Computers" type of traffic. SO. When you do the math, you have to use relevant pricing ($35-$40) instead of the average price ($12-$13) of rubbish traffic and high quality traffic. But I can accept the $12-$13 pricing too.

This all suggests there is a market for the traffic your site generates. At 600 visitors monthly, and a $15 average cost per click an advertiser would pay $108,000 annually for your traffic.

OH MY GOD!!! You got my point!!! Maaaannnn... I really stand you a beer! Thank you!

Your price might be a bit too low, and this forum may not be the best place to market your traffic. We are mostly small business owners. Follow the money.

I am under impression that $70K is still not too much money for this thing. I will drop, if the buyer will accept the risk of bypassing escrow. I will drop even more (to $50K) if buyer will accept more risk.

Google your top keywords, identify the advertisers paying Google for traffic, and contact the advertisers and suggest they can cut costs by purchasing your site, and paying you a multiple of what they might otherwise have paid to Google.

They are monstrous companies, and aren't really interested in a brook of traffic, they want a freaking Niagara, preferably for a buck.

 

[HarryRenard]

Bestinsurance, are you related to Liano?

Maybe the love child of Liano and Luke.