- 30,589
Just couldn't leave the pink alone could you.
CALENDAR leads?
- Thread starter OttoGraf
- Start date
Thomas NW
Super Genius
- 149
It's already being done right now...
Thomas NW
Super Genius
- 149
It all depends on how the leadgen companies is set up. Some providers may charge per lead (with minimum lead order), while others charge a set amount like $400 and use $250 to pay for ads. There is a third model (which I use) where you pay a monthly retainer (flat fee for ad management) plus spend as much as you want (ok, there are limits) towards ads. The latter is especially beneficial to larger teams or serious workers and agents working phones.
Thomas NW
Super Genius
- 149
ABSOLUTELY!!!
If you want to use the "generics", use automation (email, sms etc) or appointment setters to follow up with them. I'm serious!
Additionally, most of leadgen companies out there use FB Lead Ads* to generate leads. Those leads are cheaper, but lower quality than leads generated with custom surveys/lead forms, where they have to answer multiple questions BEFORE they can submit their request.
* FB Lead ADs are short forms that open up with your prospect's personal info already pre-filled.
- 7,012
Since Josh is with OLA, why aren't they buying their leads from Josh...or is OLA making money off of leads?
Thanks for posting in a manly color of type this time Tom.
Many OLA IMOs/agents buy our leads. OLA has nothing to do with Final Expense Entourage's lead programs directly.
- 7,012
I wish haha!
- 7,012
- 7,012
While that is true for most lead vendors, that is not true for us. But this is a great point to bring up. 99% of Facebook lead vendors use what is called Lead Ad forms. As you mentioned, it comes pre-populated with the prospect's info on the card. They click submit and are on to the next thing.
Plus a lot of times the data is wrong and you just won't know. When I click on any ads, it has the wrong address and the my mother in law's phone number. I don't think I trusted Facebook when I set up my account years ago. Knowing FE prospect's feelings toward "the man," how many more of them put bogus info in there? And that's not counting the folks that have moved or changed phone numbers since they created their Facebook accounts. Do you really think they are coming back to Facebook and updating their info? I doubt they even know how.
We used to use Lead Ad forms as well, but the quality is so much lower. With most lead vendors they're clicking on a generic ad that pops up a box on top of Facebook with all their info, they hit submit and they're on to the next thing. You will get the "I don't remember doing that," or "I never filled anything out," or "It must have been my kids/grandkids," objections much more often will that method.
What we do is once they read the ad about getting more info about Affordable Life Insurance program and then they click on GET QUOTE, we redirect them to a landing page. That's a one page website completely off of the facebook platform. Now they have manually input their name, phone number, address, email, age and favorite hobby. Then click submit.
It costs a lot more to produce this type of lead, but what we've found is that it produces a much higher intent lead.
Thomas NW
Super Genius
- 149
That's exactly the process we use as well. It produces better leads and builds more data for better targeting at the same time.
That's very true! I'm gonna be testing a little different method to improve the leads' intent even more. But landing pages perform very well for this type of lead.
- 5,976
As of the end of today I have been eyeball to eyeball with 19 of my first batch of these leads, and I have made 10 sales for $5441 AP total. My only "criticism" would be that I wrote three AIG GI's: one COPD w/O2, and two recent cancer. Not really the lead vendors fault, but you can't blame me for bitchin' lol
One lead was an 80 year old lady with COPD and a recently converted NYLife whole life policy that I couldn't help, so instead I sold her 55 year old niece an FE policy. Turns out the niece was the one who filled the FB form in for the aunt. The aunt really did not remember filling it out because she did not fill it out. If her niece hadn't been home from work today I'd have been thinking this old lady either really forgot she had filled it out or she was lying. Guess what - I guess sometimes someone else did fill it out!
Anyhow, I'm pleased with these leads. All door knocking, and all over the place (I actually touched down in four different counties today) - I just got in so today was a 10 hour day on the doors. It's hard to stop when they keep buying.
I'll be gosh darned if I don't love door knocking.
