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how do you market at doctors offices and pharmacies? And from johns reply about lincoln heritage, they are not competitive here in indiana.I would also focus on other forms of lead generation. Referrals (calling your book of business), senior events, health fairs (some let you be there for free), senior centers, doctor offices, senior living complexes,pharmacies, etc.
Does that work well? Do newspaper ads work?Get permission from the doctor or pharmacist to leave business and/or take-one cards.