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i am contracted with lincoln heritage they are like all others have their pros and cons i have never looked into voter registration lists looks to me like you would get all ages and i am targeting to just seniors and also the numbers would not be do not call compliant i may be missing something here but for 10 cents per name numer and address to stay legal is well worth it and one med supp sale will pay for it where as you would need maybe 3-4 med supp sales to pay for a 1000 peice direct mail campaign and you would need a hundred sales to pay a do not call fine so my advice is do what u want just stay legal and ethical