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I know this is a question that has varying answers. I am currently a captice agent who quoted 2400 families last year and had a 30.4% close ratio. If I were independant with about 4-5 carriers what do you think my close raio would be? Anyone quoting similar numbers with a better close rate? Obviously I am debating independant vs. exclusive.
I had a close ratio of about 70% as an Independent, but I had a specific market and I did not chase business that did not fit in this market. For the clients who fit my agency, I gave is 150%, especially on the clients I really wanted. To anwer your questoin, it depends on who you target market is, every line of business is different and every type of business is different.