DM Results Lead Connection

[inreverse]

I recently mailed 2K with Lead Connection, age 60-78, income 20-60, female in the household, so far 1.1% return, just wrote my first one from the bunch. Considering the tighter parameters, and expecting a few more will trickle in, I am satisfied with the response. Chris is a pleasure to do business with. I did change the verbiage from "entitled to receive free information" to "entitled to receive a free comparison", hoping to snag some LH or SL.

 

[quackattack99]

I got a 1.2 pct return from my Monumental drop. Seems like this seems to be the normal range. What did you pay for your lead connections drop?

 

[inreverse]

I think $430 through one of my companies. The real test will be my ROI, hoping that the tighter parameters provide a little better lead and profit.

 

[TDFnCali]

I recently mailed 2K with Lead Concepts, age 60-78, income 20-60, female in the household, so far 1.1% return, just wrote my first one from the bunch. Considering the tighter parameters, and expecting a few more will trickle in, I am satisfied with the response. Chris is a pleasure to do business with. I did change the verbiage from "entitled to receive free information" to "entitled to receive a free comparison", hoping to snag some LH or SL.

Why did u stop at 78? And why only females?

Curious....

TDF
Sent from my Sprint Phone using Insurance Forums App.

 

[slushpuppyking]

Maybe expand a tad with a 55-80 age group. I've written a few 53 year olds. Rates were great and it's obviously more likely they are healthy.

Could be a fluke I suppose, but just thought I'd mention it.

 

[TDFnCali]

I got a 1.2 pct return from my Monumental drop. Seems like this seems to be the normal range. What did you pay for your lead connections drop?

How long did it take u to receive all those back?

TDF
Sent from my Sprint Phone using Insurance Forums App.

 

[Agentguy5]

I recently mailed 2K with Lead Concepts, age 60-78, income 20-60, female in the household, so far 1.1% return, just wrote my first one from the bunch. Considering the tighter parameters, and expecting a few more will trickle in, I am satisfied with the response. Chris is a pleasure to do business with. I did change the verbiage from "entitled to receive free information" to "entitled to receive a free comparison", hoping to snag some LH or SL.

Yeah, I've dropped over 10,000 pieces with Chris and have gotten about 1.3-1.4% return where the competitors are getting about .5-.6%

I would suggest dropping to both men and women and lowering the household income to 15k-50k

Have done Female only drops thinking that would eliminate non-interested single males... but.. I have sold as much to single men as to single women... maybe even more to single guys

 

[GreenSky]

How long did it take u to receive all those back?

TDF
.

Chris mails from Texas. He gets them out quickly but it's up to the post office to deliver. Obviously a mailing to TX will take less time both to deliver and for BRC to be received than if the mailing is to CA.

In my experience, it takes about 2.5 weeks from drop to start receiving leads when mailing to CA.

Rick

 

[Agentguy5]

I recently mailed 2K with Lead Concepts, age 60-78, income 20-60, female in the household, so far 1.1% return, just wrote my first one from the bunch. Considering the tighter parameters, and expecting a few more will trickle in, I am satisfied with the response. Chris is a pleasure to do business with. I did change the verbiage from "entitled to receive free information" to "entitled to receive a free comparison", hoping to snag some LH or SL.

I'm sure you mean you used Lead Connections and not Lead Concepts, since you mention Chris???

 

[TXInsuranceAgent]

I think $430 through one of my companies. The real test will be my ROI, hoping that the tighter parameters provide a little better lead and profit.

Was it $430 for 1k or 2k mailers?