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My wife tells me I don't look good in green. 
Does Agency Name Matter?
- Thread starter keysersosey
- Start date
- 5,884
On a less green note, I worked with a friend on our first name and logo... we had a good idea but it is too long and too hard to remember. Seems like 2 to 3 syllables works well for a name... and a simple logo. Think McD's, Nike, Target, things like that. Simple, elegant, professional and something that rolls off your tongue and looks good on a business card stuck on your next client's fridge.
One of them actually formed the country's first mutual insurance company.
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Um... the Founding Fathers didn't pick anything. Prior to the Civil War, each state had its own currency.
National Bank Note - Wikipedia
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I said red and white. Not red. And I didn't say red and white food signs danger.
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Back to the OP: Name it after yourself, make it compliant in your state, and call it a day. That's what Merrill Lynch, Charles Schwab, and other large household names did.
David Block
Expert
First, as it applies to the state in which you establish your business, you may have to run it past the DOI and/or the department of business affairs. Each has its own rules and regulations. When I moved to NC from PA, I had to change the name of my 30+ year old company because there was a firm with that name in the state already. Also, when I formed a company here in NC, I had to run it past not only the DOI but the Secretary of State. Again, each had to approve the name.
As for the name you select, if you are staying local and focusing in a niche area, it may behoove you to keep the agency name simple; like your own name. However, if you are specializing in say employee benefits, you may wish to choose a name that more closely allies you with your chosen specialty.
In the end, you need to keep in mind that it is your brand that you are creating so whatever you select, you need to promote it with pride. Best of luck!
As for the name you select, if you are staying local and focusing in a niche area, it may behoove you to keep the agency name simple; like your own name. However, if you are specializing in say employee benefits, you may wish to choose a name that more closely allies you with your chosen specialty.
In the end, you need to keep in mind that it is your brand that you are creating so whatever you select, you need to promote it with pride. Best of luck!
marc82much
Super Genius
- 244
Hey, Mr. Branding Man. Your URL does not work and your phone number is attached to
Ah Bo Construction
Phone: (480) 748-1026
Ah Bo Construction
Phone: (480) 748-1026
- Ryan Scott
Owner
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