I have been reading on the importance of domain name in this forum and online for the last several months. I see many of the posts are older and the information changes every year. I am seeking fresh info here. I also understand that websites and domain name importance is a little different in our industry for lead gen, and now social media must also be tied into it. All things being equal, marketing campaign, SEO and local marketing for two given websites, aside from having a catchy name that is easy to remember, how much of a role does the domain name play for lead gen website? To return for local search results? Will it make a difference for each line of business? The reason I am asking is because I bit the bullet and opened my own insurance agency this year. Business is Ok, not great. We are running out of capital coming into the final stretch of the open enrollment period for ACA. Raising some capital to invest in lead purchase is a priority. This is our first year so borrowing money is not a realistic option. I purchased many insurance related domains that we planned on using for lead gen in the future. I have been kicking around the idea of selling some of them off to raise capital. I really don't want to sell of something that may be worth a fortune a couple years from now. All info I come across shows more and more of the customers in our industry are trending towards the internet while shopping for insurance. Unfortunately, we need capital asap, so we may not have a choice. I am curious to know what this will actually cost me in the long run. I appreciate the advice.