Drip Marketing

Just curious about agents that utilize "Drip" marketing, how well you think that it works.

It is less effort than personalizing emails at scheduled intervals and certainly saves a lot of time, but is it worth it?

Obviously, you "scare" away potentially good clients with robotic impersonal marketing, particularly with something so personal and intimately detailed as purchasing health insurance.

At least, that's been my assumption, just wondered what some of the dip marketing people thought? Has it worked as planned?
 
It is less effort than personalizing emails at scheduled intervals and certainly saves a lot of time, but is it worth it?

Your drip marketing must be personalized to achieve maximum impact.

Obviously, you "scare" away potentially good clients with robotic impersonal marketing, particularly with something so personal and intimately detailed as purchasing health insurance.
Hasn't been my experience...

At least, that's been my assumption, just wondered what some of the dip marketing people thought? Has it worked as planned?
My monthly, plain text e-newsletter produces 3-4 health apps, month in, month out. Autopilot.
 
Back
Top