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Doesn't really matter - you say to-MA-to, I say to-MAH-to.
The bottom line is that someone walking in the door for this particular offer can expect a whopping 70% commission, and around a minimum of $400 a week lead cost. Equita is better than that.
But don't forget that charge backs NEVER deducted from adv. comm. the way other co.'s do. Crunch the numbers with a 100% contract and FULL charge backs being deducted from your NEXT adv. comm. VS 70% or 80% contract with charge backs NEVER deducted from adv. comm. Use same persistency ratio for both calculations. You'll be surprised.
What's MAH?