Fex Contracting or the Insurance Squad

[PA Bill]

Just another way to skin the cat. When I started we were told of a guy who worked for a company most never heard of, I think it was called Kentucky Central Life or something. The guy was a perennial MDRT qualifier. His MO? He would go to the mall and scout out young families with children, then approach them cold.
Now malls ain't what they used to be, but you get the idea.

 

[rousemark]

Just another way to skin the cat. When I started we were told of a guy who worked for a company most never heard of, I think it was called Kentucky Central Life or something. The guy was a perennial MDRT qualifier. His MO? He would go to the mall and scout out young families with children, then approach them cold.
Now malls ain't what they used to be, but you get the idea.

Kentucky Central was a biggie in its day...especially in the home service business. Was a shame to see them go into receivership due to mismanagement. I guess most of us were taught to troll the retail centers for business. Before Walmart, we had a Big K. Now that I look back on it, it is amazing how much of my business was generated through contacts made there.

 

[Ron Van D]

Probably gotta have a good cardboard sign.

 

[goillini52]

Just another way to skin the cat. When I started we were told of a guy who worked for a company most never heard of, I think it was called Kentucky Central Life or something. The guy was a perennial MDRT qualifier. His MO? He would go to the mall and scout out young families with children, then approach them cold.
Now malls ain't what they used to be, but you get the idea.

Sounds like a stalker.

 

[Newby]

Just another way to skin the cat. When I started we were told of a guy who worked for a company most never heard of, I think it was called Kentucky Central Life or something. The guy was a perennial MDRT qualifier. His MO? He would go to the mall and scout out young families with children, then approach them cold.
Now malls ain't what they used to be, but you get the idea.

No one is debating that SOME agents can work a room of people. And MANY agents cold walk businesses and do great. Leads aren't the only way to sell insurance.

But to say that any random 10 agents could stir up equal sales hanging outside a busy coffee shop as 10 other random agents could do by spending $500 weekly on direct mail leads is a huge leap.

One of those methods is the proven method that the majority of face to face FE agents make sales. Whether you agree that 20 direct mail leads weekly can have you writing $300,000, $100,000 or $50,000 might be debatable. But I don't think anyone would debate that an average agent can make some sales consistently off of direct mail leads.

The other method is a wild-azzed fantasy. If you show me ONE agent that has made any kind of living standing outside a store and approaching people walking by and selling them insurance, well at a MINIMUM Dave Duford is going to want to write a book about them. They would be a rare unicorn if I ever saw one. I have seen that method used successfully by beggers and hobos. But never by insurance agents. I might be too closed minded about this. But I'm pretty sure my instincts and BS filter are correct in this case.

 

[PA Bill]

No one is debating that SOME agents can work a room of people. And MANY agents cold walk businesses and do great. Leads aren't the only way to sell insurance.

But to say that any random 10 agents could stir up equal sales hanging outside a busy coffee shop as 10 other random agents could do by spending $500 weekly on direct mail leads is a huge leap.

One of those methods is the proven method that the majority of face to face FE agents make sales. Whether you agree that 20 direct mail leads weekly can have you writing $300,000, $100,000 or $50,000 might be debatable. But I don't think anyone would debate that an average agent can make some sales consistently off of direct mail leads.

The other method is a wild-azzed fantasy. If you show me ONE agent that has made any kind of living standing outside a store and approaching people walking by and selling them insurance, well at a MINIMUM Dave Duford is going to want to write a book about them. They would be a rare unicorn if I ever saw one. I have seen that method used successfully by beggers and hobos. But never by insurance agents. I might be too closed minded about this. But I'm pretty sure my instincts and BS filter are correct in this case.

Easy there, partner! I wasn't recommending anything. In fact, if anyone asked I would tell them to contact your agency and do exactly what you told them to do.

 

[Newby]

Ha! No I was just getting on a rant. I didn't mean to direct all of that at you.

 

[Rearden]

No one is debating that SOME agents can work a room of people. And MANY agents cold walk businesses and do great. Leads aren't the only way to sell insurance.

But to say that any random 10 agents could stir up equal sales hanging outside a busy coffee shop as 10 other random agents could do by spending $500 weekly on direct mail leads is a huge leap.

One of those methods is the proven method that the majority of face to face FE agents make sales. Whether you agree that 20 direct mail leads weekly can have you writing $300,000, $100,000 or $50,000 might be debatable. But I don't think anyone would debate that an average agent can make some sales consistently off of direct mail leads.

The other method is a wild-azzed fantasy. If you show me ONE agent that has made any kind of living standing outside a store and approaching people walking by and selling them insurance, well at a MINIMUM Dave Duford is going to want to write a book about them. They would be a rare unicorn if I ever saw one. I have seen that method used successfully by beggers and hobos. But never by insurance agents. I might be too closed minded about this. But I'm pretty sure my instincts and BS filter are correct in this case.

I had one guy who told me an agent who stood outside of multiple Wal-Marts in Florida (rotated locations to keep things fresh).

Agent claimed to write $100k annually by approaching people walking out of Wally World to do surveys regarding life insurance.

He had a super-secret approach to maximize his sales, but sharing it may cause others to damn me as a politically incorrect Drumph supporter.

 

[rousemark]

No one is debating that SOME agents can work a room of people. And MANY agents cold walk businesses and do great. Leads aren't the only way to sell insurance.

But to say that any random 10 agents could stir up equal sales hanging outside a busy coffee shop as 10 other random agents could do by spending $500 weekly on direct mail leads is a huge leap.

One of those methods is the proven method that the majority of face to face FE agents make sales. Whether you agree that 20 direct mail leads weekly can have you writing $300,000, $100,000 or $50,000 might be debatable. But I don't think anyone would debate that an average agent can make some sales consistently off of direct mail leads.

The other method is a wild-azzed fantasy. If you show me ONE agent that has made any kind of living standing outside a store and approaching people walking by and selling them insurance, well at a MINIMUM Dave Duford is going to want to write a book about them. They would be a rare unicorn if I ever saw one. I have seen that method used successfully by beggers and hobos. But never by insurance agents. I might be too closed minded about this. But I'm pretty sure my instincts and BS filter are correct in this case.

Well, actually 8+ out 10 in both groups are going to fall by the wayside. The ones buying leads will just last a little longer.

 

[Newby]

Well, actually 8+ out 10 in both groups are going to fall by the wayside. The ones buying leads will just last a little longer.

That has not been our experience. It probably is if an agent just "kind of" orders direct mail. Many agents just order sporadically. And they try out other stuff too. It's human nature. Everyone would love to find the magic way to sell a lot of insurance without buying expensive Leads.

When agents go on weekly lead orders. And have weekly training and interaction to discuss what is going right and what is going wrong. And really focus on doing things exactly how it is working for the guys who are already successful, it's a real high success rate. Our rate of guys who are still on a lead order a year after they start the order is way higher than 50%. I don't have exact data. But only a small % drop off within a year. Maybe 20 possibly 25%.