Fex Contracting or the Insurance Squad

[rousemark]

That has not been our experience. It probably is if an agent just "kind of" orders direct mail. Many agents just order sporadically. And they try out other stuff too. It's human nature. Everyone would love to find the magic way to sell a lot of insurance without buying expensive Leads.

When agents go on weekly lead orders. And have weekly training and interaction to discuss what is going right and what is going wrong. And really focus on doing things exactly how it is working for the guys who are already successful, it's a real high success rate. Our rate of guys who are still on a lead order a year after they start the order is way higher than 50%. I don't have exact data. But only a small % drop off within a year. Maybe 20 possibly 25%.

Is that brand new agents that have never sold insurance before or are you talking about agents who have been the business awhile and are switching to your IMO?

 

[nfl72]

years ago when I was selling Toyotas, we had some new cars parked at the local mall. It was my turn to work that night, which we all hated, but I had to do it.. An old friend from the NFL came into town and stopped by to see me. We went to lunch and got hammered. I came back from lunch at around 3, two hours late. I staggered into the new car managers office and said I wanted to take the rest of the afternoon off to go party with Rocko. He said no way, you have to work the mall tonight and your already three sheets to the wind.

So I persisted and stated don't worry about me. When I get there, I will work and I will come in tomorrow with 5 good leads.

I went to mall, at 6pm, barely able to stand up. I hit up everybody who walked by. The next day I went in with 6 good leads, including names and numbers. I sold 5 of them the next week.

A good hungry salesman will find a way to make money. DM, TM FB or SB they will all work if you truly want them to.

 

[KRobby]

years ago when I was selling Toyotas, we had some new cars parked at the local mall. It was my turn to work that night, which we all hated, but I had to do it.. An old friend from the NFL came into town and stopped by to see me. We went to lunch and got hammered. I came back from lunch at around 3, two hours late. I staggered into the new car managers office and said I wanted to take the rest of the afternoon off to go party with Rocko. He said no way, you have to work the mall tonight and your already three sheets to the wind.

So I persisted and stated don't worry about me. When I get there, I will work and I will come in tomorrow with 5 good leads.

I went to mall, at 6pm, barely able to stand up. I hit up everybody who walked by. The next day I went in with 6 good leads, including names and numbers. I sold 5 of them the next week.

A good hungry salesman will find a way to make money. DM, TM FB or SB they will all work if you truly want them to.

And I'm sure there's a reason you'd much rather buy DM leads every week.

 

[nfl72]

My first 8 years in FE I worked TM leads exclusively. I was very content working them but they dried up. So while I was in Thailand with SNL I ordered 2000 DM pieces. I have worked DM every since, going on three years now.

From time to time I will get lazy and work DM leads without appointments and just knock on doors. I honestly believe that many of those that I sell that way would never have agreed to an appointment if I had called. And many of those deals have a much higher annual premium.

There are so many ways to make money in this business. If your a good salesman and your hungry enough you will do what it takes to pay the bills.

 

[FinalExpenseDojo.com]

years ago when I was selling Toyotas, we had some new cars parked at the local mall. It was my turn to work that night, which we all hated, but I had to do it.. An old friend from the NFL came into town and stopped by to see me. We went to lunch and got hammered. I came back from lunch at around 3, two hours late. I staggered into the new car managers office and said I wanted to take the rest of the afternoon off to go party with Rocko. He said no way, you have to work the mall tonight and your already three sheets to the wind.

So I persisted and stated don't worry about me. When I get there, I will work and I will come in tomorrow with 5 good leads.

I went to mall, at 6pm, barely able to stand up. I hit up everybody who walked by. The next day I went in with 6 good leads, including names and numbers. I sold 5 of them the next week.

A good hungry salesman will find a way to make money. DM, TM FB or SB they will all work if you truly want them to.

Great testimony! Marketing is all about getting your message out to people. There's a percentage of
people that are interested, we just have to find them.

 

[FinalExpenseDojo.com]

One of the biggest factors in the failure rate is agents not buying leads. Or buying leads that don't make sense.

In my years I have made insurance sales from a lot of different methods including mall kiosks. And one of my biggest sales I ever made came from running into someone I hadn't seen in years while walking into a Cracker Barrell.

But to think that agents could just snipe Star Bucks customers and have the same chance of success as the #1 most tried and true proven method with equal success. Or even close...? I have to admit. I can't buy into that logic.

Most tried and true method? On what planet. It's the most popular because IMOs like yours found out through copying NAA that they could make overrides AND 3-6$ profit per lead. FE Direct Mail marketing is so over saturated that y'all have to make it look like it's a free government program to get a decent response. Sorry but someone who filled it out because they thought it was free is not an actual lead. It's just a name.

The most tried & true method is to simply get your rear end out the front door as early as possible & talk to as many people as possible about how your product can solve their problem. PERIOD!

 

[FinalExpenseDojo.com]

i agree

when i am coming out of "Bucks" i am usually in a rush like every other person coming out... all new agents do not try and sit in front of starbucks to make money... spend money to make money... stop trying to re-invent what is proven...

the reason why most people fail in this business is not the leads... they fail because they don't treat this like a job... if you treat this business like a job and you have good lead flow and someone who can help you make less mistakes you will make money...

DON'T stand in front of starbucks... and if you do... don't do it at the one by my house

How bout we place a bet then? Since you're so sure!!!

I will live stream on YouTube for 1 hour in front of a Starbucks asking everyone if they'd like more info on affordable life Insurance. If they say no I will NOT rebuttal or pressure. That way I only find the ones who are truly interested.

You choose the time so we all know it's a fresh shot.

I will post the link in a new thread a week ahead of time.

I will guarantee that I will get at least 2 people in that hour that are interested enough to give me their phone number to follow up.

You willing to take that bet publicly? Can I get my Amazon Echo that "Americo" owes me if I win??

 

[KRobby]

Most tried and true method? On what planet. It's the most popular because IMOs like yours found out through copying NAA that they could make overrides AND 3-6$ profit per lead. FE Direct Mail marketing is so over saturated that y'all have to make it look like it's a free government program to get a decent response. Sorry but someone who filled it out because they thought it was free is not an actual lead. It's just a name.

The most tried & true method is to simply get your rear end out the front door as early as possible & talk to as many people as possible about how your product can solve their problem. PERIOD!

"Wanted to make a quick video about something that is super super important in the final expense business. For every top producer I have ever seen they have one thing in common, they are all on direct mail." -fe dojo

 

[nfl72]

W Clement Stone, the story has it, in 1906 started out by selling newspapers on the street corner to passersby. I would love to see the "2 hours in front of Starbucks" video. Both situations are essentially the same thing. I believe it might change some preconceived notions. When all else fails go "back to the basics".

The reason I am spending less and less time on the phone scheduling appointments is too many will never answer the phone. If I get 25 DM leads I would venture to guess ten I will never talk to unless I door knock.

 

[DayTimer]

"Wanted to make a quick video about something that is super super important in the final expense business. For every top producer I have ever seen they have one thing in common, they are all on direct mail." -fe dojo

[Direct Mail] is the most popular because IMOs like yours [and mine] found out through copying NAA that they could make overrides AND 3-6$ profit per lead.

FE Dojo is just pulling back e curtain a bit. He is a self-admitted marketer (unlike some, I do not hold that against anyone - salesfolks and marketers are the heartbeat and pulse of capitalism, at all times and places).

Here is how I look at DM: As a salesman, I need people to whom I can sell my product. When I was building a real estate and property management business, I found those folks by cold door knocking and cold phone calling. If I could have paid $30 for each lead I developed, and saved myself the time I spent developing those leads door to door or over the phone, I would have.

When I sold cars, I found folks mostly by calling past customers, both to trade them out of their current vehicle or for referrals, and lot "Ups" who wandered onto the car lot either because they drove by and saw something they were interested in or in response to marketing/advertising paid for by the dealer.

Insurance sales is more akin to my real estate experience. If I did not have access to direct mail, TM leads, FB leas, etc, I'd have to be out knocking on doors or cold calling folks on the phone myself. I would do it if I had to do it. But I don't, because I develop leads from DM and other sources.

FE Direct Mail marketing is so over saturated that y'all have to make it look like it's a free government program to get a decent response. Sorry but someone who filled it out because they thought it was free is not an actual lead. It's just a name.

I have been on two fixed price DM programs, and I have experimented with ordering my own DM mailings. Hands down the best leads I got were from the mailings I arranged on my own where the card said "You may be eligible for a state regulated life insurance program to pay for your final expenses. It is important to that you know how to qualify for this affordable life insurance available to you ..."

The response rate was low, but those folks knew what it was about and wanted to buy life insurance when I knocked. I'd take 10 of those over 50 of the fixed price leads I get any day, any week. They cost more per lead, but those 10 will out produce the other 50, and the total cost for those 10 would be less than half I pay for the 50.