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Paul, we were really discussing that you can cold call successfully, and you mentioned Matt and the other stuff he does, but what did he do before he was able to work referrals?
OK, let me be clear on this...
I've been watching agents come and go (mainly go) for the last 17.5 years.
While there are some variances due to product, market, geography, etc., there won't be more than 1 agent in 100 (if that) that can last longer than three months with a steady diet of cold calling - it's not sustainable. Will there be exceptions (like Matt)? Of course. They will be very rare though.
Ever consider it may be a big factor in the pathetic agent retention number?
There are so many things that are so much (especially for the long run) more effective than cold calling, their time is much better used creating and executing an intelligent marketing plan.
If they're so broke that they can't do it and have to cold call - they should think twice - maybe three times - before getting into the business!
Of course when you're objective, and tell them to re-think getting in this business, it make less potential clients for coaching, associations, etc.
My advice is objective. I'm not trying to sell anything to new agents.