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Generated website leads from my site have gotten worse. There has been a steady decline of people listing their phone numbers.Anyone else seeing this trend?
- Staff
- #2
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I give prospects the choice of leaving phone or email. it runs about 60/40 in favor of email (would like to flip flop that as my closing rate is a little better via phone).
however, I am in the process of rearranging the questions in my quote forms to where the contact info is posted at the end instead of the beginning. this way, the prospect feels more committed to the quote (something Alston suggested on another thread).
ABC, don't know if that idea helps but I thought I'd throw it out there.
however, I am in the process of rearranging the questions in my quote forms to where the contact info is posted at the end instead of the beginning. this way, the prospect feels more committed to the quote (something Alston suggested on another thread).
ABC, don't know if that idea helps but I thought I'd throw it out there.
They can't get a quote without listing an email and phone.
Of course I get a lot of folks with the same phone number and email.
111-111-1111 and [email protected]
Of course I get a lot of folks with the same phone number and email.
111-111-1111 and [email protected]
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I've gotten a few of those too! including a quote request from a Mr. Iva Biggin'.
I always get Mr I. Pee Freely... heard he wrote a book called "Yellow River"
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When I first set up quotit it got set up with requirements for all fields. I would get the [email protected] e-mails or Ron Jeremy in LA getting quotes, stuff like that.
Once I reset the system I took down all of the requirements and made them optional (obviously age and zip code are required to get a quote) and found that many more shoppers put in real info than did before when it was required.
I figured it this way: what does ehealth require to get a quote online? Then I matched them (they only require age and zip code). I also looked at what my two main carriers (Anthem BC and Blue Shield CA) require through the agent connect sites..same thing age and zip code only.
Once I reset the system I took down all of the requirements and made them optional (obviously age and zip code are required to get a quote) and found that many more shoppers put in real info than did before when it was required.
I figured it this way: what does ehealth require to get a quote online? Then I matched them (they only require age and zip code). I also looked at what my two main carriers (Anthem BC and Blue Shield CA) require through the agent connect sites..same thing age and zip code only.
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I ran a test recently where the control had their phone numbers validated and the the test population did not.
This was a multivariate test with 17,000 visitors. The phone number question was asked in all versions. However half were forced to enter 10 digits, no "555s," "111s," "999s" etc.
I got 35% more leads from those who weren't forced to give their phone number.
Many left valid phone numbers without validation. The other contact information for was valid most of those who did not share their phone number. The emails were validated for format and the postal addresses were validated vs the post office's database.
If you can cheaply send quotes by email and snail mail, not forcing the visitor to give a phone number may be more profitable in the long run.
I haven't taken the testing to the next stage yet. I need to see how many of those who leave no phone number eventually buy.
This was a multivariate test with 17,000 visitors. The phone number question was asked in all versions. However half were forced to enter 10 digits, no "555s," "111s," "999s" etc.
I got 35% more leads from those who weren't forced to give their phone number.
Many left valid phone numbers without validation. The other contact information for was valid most of those who did not share their phone number. The emails were validated for format and the postal addresses were validated vs the post office's database.
If you can cheaply send quotes by email and snail mail, not forcing the visitor to give a phone number may be more profitable in the long run.
I haven't taken the testing to the next stage yet. I need to see how many of those who leave no phone number eventually buy.
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did you use a paid service to validate that info or did you build that out yourself?
