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Makes things a bit more interesting. Writing ability now more important than ever.
Broncos tough at home. Mannning looks like he's 25 again.
Broncos tough at home. Mannning looks like he's 25 again.
Google Keyword Data...Now Secure Search
- Thread starter CHUMPS FROM OXFORD
- Start date
- Thread starter
- #3
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I had noticed mine had jumped but assumed it was just a glitch on my Analytics. Mine, for whatever reason is not at 100% yet, but it did jump to the 80s.
- Staff
- #4
- 518
My quick take:
This is further step of Google whoring itself to its corporate demands. It means that in order to see your keyword data, you have to pay Google (Adwords) to have this info.
Bad news for little guy websites, but this has been coming and the indications were clear enough.
First it was the hiding of keyword by encrypting traffic from G logged in users, apparently because it hurts user privacy (NSA guy on duty says hello)
Then it was the retirement of Google External Keywords tool, which gave you direct insight into some key research information.
Then as more and more searches are performed on mobile devices, you have to be logged in to Google in order to perform a search on any Android (Google) device.
Google is trying to paint this as: Don't worry about keywords, write great content, the traffic will come, but there's so much you can do when you have no idea what were the users looking for when they landed on your site.
Val.
This is further step of Google whoring itself to its corporate demands. It means that in order to see your keyword data, you have to pay Google (Adwords) to have this info.
Bad news for little guy websites, but this has been coming and the indications were clear enough.
First it was the hiding of keyword by encrypting traffic from G logged in users, apparently because it hurts user privacy (NSA guy on duty says hello)
Then it was the retirement of Google External Keywords tool, which gave you direct insight into some key research information.
Then as more and more searches are performed on mobile devices, you have to be logged in to Google in order to perform a search on any Android (Google) device.
Google is trying to paint this as: Don't worry about keywords, write great content, the traffic will come, but there's so much you can do when you have no idea what were the users looking for when they landed on your site.
Val.
- 248
Most of this this is over my head. Cliff notes for the new guys?
Are keyword tools such as Market Samurai now obsolete?
Are keyword tools such as Market Samurai now obsolete?
- Thread starter
- #6
- 10,276
I guess content is REALLY king now!
- 500
This is terrible for the little guy. Are there other keyword analytic tools available from Bing and such that could at least give one an idea?
Will other online keyword tools still be worthwhile?
I hope someone will work around this but I also know Google is king and controls a lot.
What the hell WILL the "little guy" do?
Will other online keyword tools still be worthwhile?
I hope someone will work around this but I also know Google is king and controls a lot.
What the hell WILL the "little guy" do?
- 476
There's still some pretty good data to be had if you sign up for Google Webmaster Tools.
I think it's as useful to see what keywords you are showing for but not getting clicked through to. That's an opportunity for a very quick win by testing out different meta descriptions.
On the bigger picture, the latest changes by Google should get everyone focusing more on "topics" than "keywords". As people do more and more long phrase searches, the idea of optimizing for a keyword is becoming obsolete. Instead, you should organize your site around key topics. This will guide your content creation and help you capture the growing long-tail around a topic even if you don't rank for a specific competitive keyword.
I think it's as useful to see what keywords you are showing for but not getting clicked through to. That's an opportunity for a very quick win by testing out different meta descriptions.
On the bigger picture, the latest changes by Google should get everyone focusing more on "topics" than "keywords". As people do more and more long phrase searches, the idea of optimizing for a keyword is becoming obsolete. Instead, you should organize your site around key topics. This will guide your content creation and help you capture the growing long-tail around a topic even if you don't rank for a specific competitive keyword.
- 166
The webmasters tools data is not as useful. You do get a sense of the impressions and clicks by keyword, but it does not show conversion - the most important metric.
Keyword data still comes through from Bing and Yahoo.
Keyword data still comes through from Bing and Yahoo.
