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As an update to my post above, we have our Facebook generated FE leads down to the $9-$11 range consistently - but it's statewide for telesales agents (not local). We've started selling them to our agents at our cost - $10 here.
To the OP: All that being said - anyone that sticks to optimizing FB for FE can see their lead prices drop significantly. Your pixels mature, you begin to see trends and you have ad sets/landing page combinations that you know work. I have no doubt a local agent can get leads for sub $20. If you're not willing to learn it, hire someone that will do in your FB account (not theirs) so if you part ways you still have all your assets and can run your ads.
Hey Jeff, I forget the online FE guy's name, Brandon I think, that did the POD cast for you. Were his leads Facebook or website? Good POD cast by the way.