The reason you saw the quality fall is 2 reasons. His Platform switched from Google to Facebook as it was cheaper. In the last 3 yrs more and more poorer people have net on their phones thus respond. Yrs ago almost all the responses were from desktops.The problem with net leads is many people don't answer the phone.Plus a ton of people now fill out the quote online because they don't want an agent to visit thus Face to face appts are tougher to get.The question anyone using net leads must ask are you willing to chop up your name to go see 1 net lead 70 miles away?