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From March to about September, a large portion of my time was creating written content and getting backlinks to my website. After about 6 months, I started seeing more traffic, but my conversation to leads really sucked.
I took a hard look at my website and determined that I had a really poor conversion setup. I invested some money and purchased Jeff's WPInsurance Theme... I almost immediately started seeing trickles of leads on a brand new domain. I fully converted my content to the new site and redirected my old website links to the new one.
Last year was a learning curve with online marketing and just letting things happen as they may. I sold a little bit, but nowhere near my minimal goal.
So I developed a new marketing plan.
I'm going to to have a three pronged approach:
E-mail marketing for T65:
I created an E-book as a lead magnet for Facebook and an email automation plan that includes video and opportunities for client contact (such as calls) over a longer sales timeline.
YouTube Content
As a driver to my website to capture leads and increase engagement.
Local SEO.
Same as above.
Last year for me was super passive, I'm definitely expecting an improvement this year.
I took a hard look at my website and determined that I had a really poor conversion setup. I invested some money and purchased Jeff's WPInsurance Theme... I almost immediately started seeing trickles of leads on a brand new domain. I fully converted my content to the new site and redirected my old website links to the new one.
Last year was a learning curve with online marketing and just letting things happen as they may. I sold a little bit, but nowhere near my minimal goal.
So I developed a new marketing plan.
I'm going to to have a three pronged approach:
E-mail marketing for T65:
I created an E-book as a lead magnet for Facebook and an email automation plan that includes video and opportunities for client contact (such as calls) over a longer sales timeline.
YouTube Content
As a driver to my website to capture leads and increase engagement.
Local SEO.
Same as above.
Last year for me was super passive, I'm definitely expecting an improvement this year.