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That's if your positioning is weak and you 'need' their business. If you say s*** like "I'll work very hard to earn your business" and "I'll always be on call whenever you need me" kinds of lines.
Reeks of desperation and "commission breath".
If you have no value, then you opened yourself up to being abused.
If you have the value, then they need you more than you need them.
Where is your best value? To become known for the problems you solve rather than the products you sell.
Become a hero to them... and they'll respect you.
Pander to them, and they'll treat you accordingly.