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I've recently had some success generating leads via my website, but of course I'm limited to certain keywords. I've begun the process of creating about a dozen websites specifically for the purpose of lead generation using different key phrases. These are very simple landing pages with some basic info and a contaact info submission form, and the confirmation gives prospects the option to fill out a more complete form tied in to my rater so they can be emailed a proposal.
My question is, some of these websites are somewhat similar, while others are targeting specific lines of business. 2 or 3 of them, I could get by simply replacing key words and phrases in order to achieve the desired effect. Would you go to the trouble re-designing and creating completely unique webpages? Is there specific benefit to doing this? Or would I do just as well to recycle the design and change up the text as appropriate?
My question is, some of these websites are somewhat similar, while others are targeting specific lines of business. 2 or 3 of them, I could get by simply replacing key words and phrases in order to achieve the desired effect. Would you go to the trouble re-designing and creating completely unique webpages? Is there specific benefit to doing this? Or would I do just as well to recycle the design and change up the text as appropriate?