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Where would this 65-80 year olds go to get a $10,000 policy if not thru the FE channel? Even one that rated up that would be a better deal for them?
Admittedly, I am not a "FE market" only agent. However, I have sold policies to cover Final Expenses for decades. Emotion has played a part of their reasoning and want most of the time. I am a death benefit agent over cash value or PreNeed agent. So it is all about the beneficiary.
My experience with the "FE Market" is that they tend to be low educated, Lower income and more emotional than rational. Or I believe they would be in the PreNeed Market or self insure.
"FE" insurance is not the most efficient policy form for the majority. Aside from people with health issues. But even then a more rational person would look to a rated higher quality permanent policy first.
All in my oh so humble opinion.