Paying for Leads

I do just fine in the south....at this point the lead source is irrelevant. I couldn't close a TM lead to save my life 9 months ago...I wrote half my production from them last month.

It is always someone else's fault why we fail? That's what you tell yourself to make you feel better.

72...that phone script needs some work...stop over selling it. Don't say insurance, don't say supplement your SS benefit.

Whaddayah say then?
I was being generic over Voice leads or DM.
i'm not blaming anyone, just trying to figure shut out.
 
To start an FE business the right way you need less than $3,000. You pay for your E&O insurance, name badge, business cards, a tank of gas, and your first month's leads.

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I suppose Newby is right businesswise but I do none of that and didn't when I started.

no gas? what did you walk use your bicycle? or did you just strap on your cape.
 
Whaddayah say then?
I was being generic over Voice leads or DM.
i'm not blaming anyone, just trying to figure shut out.

Hi I'm 72, with Senior Services (whatever). You mailed in that card requesting information. I'm the representative in charge of gettting you that info. Is tomorrow at 10am good for you?
 
I do just fine in the south....at this point the lead source is irrelevant. I couldn't close a TM lead to save my life 9 months ago...I wrote half my production from them last month. It is always someone else's fault why we fail? That's what you tell yourself to make you feel better. 72...that phone script needs some work...stop over selling it. Don't say insurance, don't say supplement your SS benefit.

Or if you are phone adverse, quit calling. Just show up at the door.
 
The only truth I've seen on this whole board about the fe business over the last 6 months reading it is if you work near big cities your doomed. Its rural or fail for 99% of agents. Also another great mis information is if the leads mention life insurance people will be much more receptive and know why your calling. That's a load of bs. I've noticed no difference with clients wether it says life insurance or the e64 card . I guess in the end what really matters is the areas one work. It seems people are much more receptive to fe in places in the Midwest versus saturated areas in the south.

Not every one is built to be a sales man!

A lead that says Life Insurance is a little better IMHO!

The lead has 1 purpose.... and 1 purpose ONLY!

That is too give me an excuse to get into a house, find some interest and/or need, and sell somebody a policy...

The most rarely discussed topic on These Insurance Forums is Closing the Deal...

Closing takes time and training to get and it does not come easily to MOST insurance agents.

If you PM me, I will gladly have a conversation with you about how to increase your sales with the leads you're working and how to close more clients!
 
If I was 25k in the hole with a family to feed I wouldn't be worried about what I "prefer". I'd do whatever necessary o make a sale.

Thanks Captain Obvious, have you seen your sidekick Apparent Boy??

I'm not stupid. If they hang up, they don't answer the phone, don't answer the door, or slam it in your face, what the hell is one to do? Dump more money on leads?

I've spend $400-500/week for leads since July of 2013. Close to $36000 actually. I've made maybe that much, if that. Should I quit?

A business that puts in money and makes it back isn't making money, it's stagnate. I've had great weeks and horrible weeks.

I guess the point of my post is that there is money to be lost in business, and if somethings don't change for the better, you might want to cut your losses and run.

I've done straight door knocking, lead knocking, TM Leads, VM Leads, Press One leads..
 
Thanks guys.

If someone can show me another business where a guy can invest $3,000 and be realistically pulling out a personal income of $50,000 + in his first year with ZERO business debt at all and huge upside potential after that ...I'd love to see it.

Plus what other business can you start where you don't have to hire minimum wage employees and deal with that whole mess (dish washers, waitresses, clerks, etc. )? you don't need to rent office space. You don't pay $10,000 for a sign? You don't need a $500 per month ad in the yellow pages? You can get EVERYONE that wants to buy your product financed with a low monthly payment with no credit check? And you sign up today and commit $50 on the draft date and I (the agent) get paid hundreds of dollars in advance?

Am I over selling this? Is this not the greatest business opportunity in America? But you have to realize, it's not a job. It's a business.

I is much, much harder but there have been many that have started with far less than 3K are very successful today. But they had the grit and determination to do what most folks won't do.
 
Excellent post, Newby.

That's the same speech I have heard from the real estate industry, Legal Shield, the timeshare industry, and let's not forget, the Wellness industry. All very valid points!

You are overlooking one critically important part of being a business owner. MARKETING! MARKETING! MARKETING!

You must brand yourself. Let me repeat, You Must BRAND Your self. Every Mastermind group you attend. Every networking event you attend. At volunteer meetings. Family gatherings. You must let everyone know that you are, "The Final Expense" guy/gal. Referrals that you obtain from those you know will stay on the books 100% longer than someone playing around on the Internet.

In order to be successful, people must KNOW you, they must LIKE you, and most importantly, they must TRUST you. This doesn't happen by an Internet lead, nor a business reply card. This happens through trusted advisors, and those who see you as THE source for final expense.

A dog can sniff his own tail, and continue to go in circles, or he can put his nose forward and sniff out something new.

If money is your motivator, and the people you serve comes second, you can earn all the money you want. It still won't buy you a good night sleep. That's why people come into, and quickly drop out of, this industry. For a quick buck. For the three, six, nine, month advance. Most final expense agents don't want to get paid as earned, because honestly, they don't plan on being around that long.

When we received the life and health license, we were given the opportunity to sell more than just one type of insurance. I say this about Medicare. I say this about Term Insurance. And I will say it now about final expense. If this is your one trick pony, with the licensure that you have, you are not only cheating yourself, but cheating your clients as well. And if that's true, shame on you.

So, in addition to buying the leads, and talking to people who don't know you, like you, or trust you, but will give you business, get out there and BRAND yourself, so you can get referrals of people who Do know you, who Do like you, and most importantly, who DO trust you.
 
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