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What is going to thin out the FE business is that leads costs are rising and most of the newer folks will need to be @Jose Arteaga unicorns right out of the gate to make the business cash flow or they won't be able to make it. Many IMO's are now charging upwards of $34 to $40 for leads that just a few years ago were $26 to $30. I recently saw that one of the FB vendors out there now charges $20 for a 21 day exclusive lead that will be resold after just three weeks! The FE biz has become saturated, much as the MP biz became years ago.
Why is it that a majority of IMO's who wanted nothing to do with Medicare is now pushing MAPD sales like crack? Eventually that too will become overrun with poorly trained imbeciles.
The IMO biz is as much a lead biz as it is insurance, imo. But, for an agent who is will to drive a bit and willing to door knock, lead costs can easily be dropped to less than $400/week.
I am moving in a direction that I expect to drop my lead costs to less than $200/month. We'll see how that works for me lol
The herd needs to be thinned... I work in that direction by replacing them out of the biz...