There shouldn't be any problem with "nights & weekend" leads. I don't see how they are "burnt."
Folks expect one to get back with them during business hours....not at 2 a.m.
At least that is what my agents tell me.
I found that really depends on the lead provider. I haven't had any luck with shared leads in over a year.As far as exclusive I had one provider say that all of the overnight leads that already bought when I speak to them the next day was because they went to multiple sites and that is not unusual to have a close ration below 5% for exclusive leads bought at a discount for off peak, That is why when I pay for peak time leads I have a 8 % close ratio
However who I am using now I don't hear that for leads that come in overnight or over the weekend, Of coarse I don't get a discount for off peak with him
When I did shared I found that leads over the weekend and over night were very burnt.
I believe overnight and weekend off peak discounts were used to get paid again for leads already sold as many times as allowed
If lead providers were more strait forward about this I may have been able to make it work with a few other providers, But getting the truth from many of these reps is impossible
