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Hard to sell insurance to your friends on Facebook if Facebook beat you to it.
Promoting Business With Facebook
- Thread starter somarco
- Start date
Hard to sell insurance to your friends on Facebook if Facebook beat you to it.
- Staff
- #42
- 15,041
Then spell it out. I saw elsewhere in the article where the ad companies feel Facebook to the ghetto.
- Staff
- #44
Right...but if you make it a habit to post your website on your wall your friends will contact you over a pay for click ad......not sure about the ghetto comment...private account to market friends and get referrals...public account for search engines....
Facebook's ad business is already beyond the promising stage. The company is expected to bring in revenues of $1.4 billion in 2010, Bloomberg reported earlier this year. That's about where Google was in 2003, during a similar time in the development of its now ridiculously profitable search ad network. Facebook, which remains private and has no immediate plans for an initial public offering, doesn't comment on revenue estimates. Sandberg says they're working with more major advertisers and earlier in the planning stages of their big campaigns.
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- 15,041
It was on the previous page of the article. Apparently some ad agencies have been complaining about the treatment from Facebook.
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Maybe just me but I don't push my insurance products on friends. I do have a separate FB page, but it's for business only.
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my two cents. people made alot of money from google ppc ads up until about 2008. by 2008, the cat was out of the bag, and competition/bidding skyrocketed.
Now in early 2011 the pendulum has shifted in facebook's favor because advertisers have discovered that they get more traffic/exposure/clicks for less money with facebook than with google.
But there are downsides to advertising on facebook (vs. google) as well. With facebook, you get mostly "window shoppers" while google gets people who are actively searching for a product (thus having a much higher conversion ratio).
In the long run, I think the cost of ads will drop for both. google ads are over-priced and facebook ads are un-productive.
Now in early 2011 the pendulum has shifted in facebook's favor because advertisers have discovered that they get more traffic/exposure/clicks for less money with facebook than with google.
But there are downsides to advertising on facebook (vs. google) as well. With facebook, you get mostly "window shoppers" while google gets people who are actively searching for a product (thus having a much higher conversion ratio).
In the long run, I think the cost of ads will drop for both. google ads are over-priced and facebook ads are un-productive.
- 227
Kansas,
Think of your Facebook Fan page as an extension of your existing site, assuming you have one. I would agree that you probably won't get a prospect to call and say, "Hey, I just saw your FB page...just do business." But you are right on the money about the local branding.
Use it to keep in touch with current clients, ask them to "like" the page. Update it frequently with industry news, local events, recipes, tips etc. Anything that your clients might deem as valuable. And don't forget to engage anyone that "likes" a post or comment.
Good luck!
Think of your Facebook Fan page as an extension of your existing site, assuming you have one. I would agree that you probably won't get a prospect to call and say, "Hey, I just saw your FB page...just do business." But you are right on the money about the local branding.
Use it to keep in touch with current clients, ask them to "like" the page. Update it frequently with industry news, local events, recipes, tips etc. Anything that your clients might deem as valuable. And don't forget to engage anyone that "likes" a post or comment.
Good luck!
- 10,275
A WP blog is a better "extension" of your site. Then, add a FB page and some of the other Web2.0 goodies.
