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I would rather write something that is going to stay on the books because of SS billing AND have a consistent instant decision eapp above all other factors.
I was going over my BoB and much of it is with carriers that do not, or at least did not have SS billing at the time I wrote the business. I really do not see where that has been a detriment. I may have had a few I had to go visit and set up a double draft for the following month, but I had few fall off and lapse.
I think SS billing is great, but I don't give it much if any thought when in the field selecting a carrier for a prospect unless I am forced to due to Direct Express. I think it is great as a convenience and peace of mind for the client. I think we agents sometimes put too much stock in it, however.
And other than MOO's eApp who has an inconsistent eApp?
The forum sure has changed since back in the day when we were all primarily producers working leads in the field.