- 997
You give me a landing page and I can quickly pick it apart and create a multi-variate campaign to increase the overall conversion rates.
I do it as an affiliate, I do it for myself, and I've done it for PPC clients... So there aren't many things that impress me when it comes to lander optimization. When I first learned about this last year it was one of those things that I said "wow" to.
Let's begin:
When you're spending your hard earned dollars for traffic EVERY adjustment you make can mean thousands of dollars in the bank or yanked from your wallet. That being said it's the marketer's job to test and retest everything.
Many people think of changing things like:
Headline
Font
Color
Content Orientation
Images / Image Size
Video
Button Colors
Form Size
But, not many people think of testing this one... And I've yet to see it on any insurance websites.
It's call the mad lib web form.
Here's the typical web form next to a mad lib form:
One possible way to utilize this for an insurance agency is to include test this type of form for special niche product/pages.
For example: Say your niche is town/state + Blue Cross
You could make a mad lib form that states what they're most likely to say when requesting information then simply using drop downs to narrow down their options and having text fields for them to fill in their name, email, phone.
Keep in mind that this is primarily short form landing page optimization. This wouldn't be a form to fully qualify a lead before they get to you, just a way to get as many form fill outs as possible. I'm using this in another niche right now on one of my local campaigns with some serious success.
Feel free to give it a test to see how well it works for you. It subconsciously changes the involvement level of the landing page user and tends to result in higher conversion rates for most of the projects & case studies I've come across.
We're talking about +200% increases in conversions for new campaigns! If you have existing traffic or media buying campaigns in place try it out and see how it works for you.
-Over and out
I do it as an affiliate, I do it for myself, and I've done it for PPC clients... So there aren't many things that impress me when it comes to lander optimization. When I first learned about this last year it was one of those things that I said "wow" to.
Let's begin:
When you're spending your hard earned dollars for traffic EVERY adjustment you make can mean thousands of dollars in the bank or yanked from your wallet. That being said it's the marketer's job to test and retest everything.
Many people think of changing things like:
Headline
Font
Color
Content Orientation
Images / Image Size
Video
Button Colors
Form Size
But, not many people think of testing this one... And I've yet to see it on any insurance websites.
It's call the mad lib web form.
Here's the typical web form next to a mad lib form:
One possible way to utilize this for an insurance agency is to include test this type of form for special niche product/pages.
For example: Say your niche is town/state + Blue Cross
You could make a mad lib form that states what they're most likely to say when requesting information then simply using drop downs to narrow down their options and having text fields for them to fill in their name, email, phone.
Keep in mind that this is primarily short form landing page optimization. This wouldn't be a form to fully qualify a lead before they get to you, just a way to get as many form fill outs as possible. I'm using this in another niche right now on one of my local campaigns with some serious success.
Feel free to give it a test to see how well it works for you. It subconsciously changes the involvement level of the landing page user and tends to result in higher conversion rates for most of the projects & case studies I've come across.
We're talking about +200% increases in conversions for new campaigns! If you have existing traffic or media buying campaigns in place try it out and see how it works for you.
-Over and out
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great thread Pangaea!
