Sterling Limited Benefit Whole Life - Guaranteed Ability to Increase Coverage

[PaperHanger]

I ran into an old prospect yesterday, who I hadn't been able to do a sit with in the past. She recently purchased a policy from Sterling Life, said that at specific years the company will allow her to increase coverage w/o proving insurability.
F 64 smk $5k for $322.70 annual prem (not too bad)

Anyone hear of this product? It sounds like a good price, and good way to increase coverage later.
I could get her a little cheaper rate, but not the guaranteed increase in coverage down the road....

I searched the boards and found some refrence to Sterling for various other things, but nothing of this product, and no threads with Sterling in the title in the FE forum....so here it is...
Somebody please tell me this is a gimmick and ripoff so I can sell her :-D
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Forgot to give the web link:

Life Insurance

 

[GoCubsGo]

Looks like the ability to increase coverage isn't with the "limited benefit" plan. Just the level whole life. They are not on fexquotes so couldn't find any info there.