He states because a person filled out a card they are already sold on why they should have a policy. Yes, that could be a fair statement, but they aren't sold yet on the price, plan, the company, or you.

If the theory is true that life insurance is bought and not sold, then wouldn't we all have the same closing percentage?

Matt Mungia didn't write half a million because he had a lot of customers ready to buy. He was able to do that bc he had customer that he helped them make the decision to move forward (he sold them).
There are a lot of serial mailers that just send those cards back to be sending them in, or they think they're getting something free. I agree with most of what Dave says, but I have to disagree with that bolded statement.

Also, if it's bought and not sold...what would the companies need agents for?
 
He states because a person filled out a card they are already sold on why they should have a policy. Yes, that could be a fair statement, but they aren't sold yet on the price, plan, the company, or you.

If the theory is true that life insurance is bought and not sold, then wouldn't we all have the same closing percentage?

No, the closing percentage would still vary greatly. Watch it again.
 
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