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- #41
I do apologize. I was assuming you did the over 65 crowd. That explains the two-call close.
Once again though, on the FE mailers....what are your demographics. If you are not using $0 for your low income level, you're missing much of the FE crowd. The ones with a higher income usually already have something in place, or the best you could do might be a little add-on policy or something. Also, don't try to market to the 50 year old folks. Go more like 60 - 78 or so. You might even want to tighten it up from there....say ages 62-75.
I think most of my mailings have been 0 to 50K in income and 50 to 85 in age. I know I have varied that some to keep my weekly mailing budget in the $700-$1000 range. I'll tighten that up some.