superdavetn
Expert
- 23
Re: The Secret To Making $$$ in Final Expense
what company do you rely on for your Direct Mailings? and what are your returns?
I think it is something that an individual agent would have to weigh out. I agree with you on the guaranteed cost, nice taking the gamble out of your direct mail program, but where the threshold is as far as how much someone is willing to give up for that, depends on the individual. I think motivation and stick-to-it-ness plays into the equation as well. Someone that is a "go getter" and wanting to really produce at a high level will most likely do better with a higher contract while assuming the lead expense themselves.
It comes back to what the agent currently has in terms of contract and productions level, and what they use to compare against.
We all know that there are no freebie's around here, and if someone is subsidising your leads, you are ultimately paying for it, one way or another. That is not always bad though depending on the individual.
When I started in FE I was on an 85 pt contract AND buying all my own leads (they were financed, but not subsidized). I look at that now and think, "How the hell did I make that work, I should be homeless right now."
I have worked two dialer campaigns in all my years. Feb 08 and Feb 07 (Why Feb?, I have no idea, maybe b/c it gets too damn cold in Iowa to knock on an empty door) They were decent leads, a little younger and poorer than my usual, but they bought still. I am direct mail guy all the way. I usually drop 12,000-15,000 pieces a month, regularly and on schedule.
what company do you rely on for your Direct Mailings? and what are your returns?