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He just also suggested that those mailers had a good response rate also.
I just used the FE mailer Chris said had the best response rate and was very happy with the result.
There is no reason to do an annuity mailer if you work the FE market. Sounds ignorant at best.
Let me clarify.
I am new to direct mail. I am currently selling annuities. I have never sold FE though.
I talked to Chris at TLC and explained that, and he thought it best to start with a annuity mailer.
I know some people are having great success with FE though.
Nothing wrong with it if you want to put a client in a WAY overpriced policy that's begging to be replaced.