A few reasons I believe . #1 mass saturation from mapd carriers flooding areas with dm . The marketing $'s I get for mapd mailers is eye popping . All those millions of dm pieces is crowding out fe mailers and hurting dm returns . The second and most prevalent reason I think is the rapid use of social media by low income clients . I believe these low income people are now filling out Facebook leads . In other words a great % of these people are on Facebook vs yrs ago not . Also postage rates have risen 2 times in the past yr . Those rates will probably jump again . I believe in 10 yrs dm will be dead .
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- Thread starter nfl72
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A few reasons I believe . #1 mass saturation from mapd carriers flooding areas with dm . The marketing $'s I get for mapd mailers is eye popping . All those millions of dm pieces is crowding out fe mailers and hurting dm returns . The second and most prevalent reason I think is the rapid use of social media by low income clients . I believe these low income people are now filling out Facebook leads . In other words a great % of these people are on Facebook vs yrs ago not . Also postage rates have risen 2 times in the past yr . Those rates will probably jump again . I believe in 10 yrs dm will be dead .
- 4,843
That all makes sense. I believe in 10-15 years FE will be sold almost entirely by tele-sales using live transfers. Face 2 face will die out. Just like people screen their phone calls with caller id (everyone has that now) in 15 years people will screen door knockers at their door (everyone will have a smart door bell). At that time people will be conditioned to know that a stranger knocking on their door is either a salesman, scammer, or someone up to no good....just like they are now for unknown callers.
- 4,843
As a side note, Sr Life agents can schedule their drops either by zip codes, by city, or by county. That way agents can have a decision on where to work leads each week/month.
Thats all very possible . Honestly few people % wise door knock. A simple way to overcome ring bells door knocking is using delivery receipts. 75% of those will call you back . That's a while off . Very very very few low income people in rural areas have ring bells . In the metropolitan areas ring bells much more in use . But with all the phone stuff screening going on it means Facebook leads won't work . And direct transfers generated by foreign telemarketers will be dead as few answer the phone . Tv leads will work but at what cost ?Cable is dieing. Means leads will have to be generated from streaming or some type of real time connection on Facebook .
- 4,843
Good to know. What's your thought on response rates continuing to be lower year after year?
- 4,843
Yes SL is losing money on their DM lead generation to help their agents. I'm not sure of the TV, FB, online request a quote, TM. I'm glad to not be dependent on just DM leads.
- 4,843
Noah, you're a pretty opinionated guy. What are your thoughts about response rates keep dropping lower?
Another thing I assist on is 55-80 age group and no P.O. Boxes so I can door knock . Need a lead won't touch that for less than $70 a lead in my area and that's with a bs Walmart lead . Not mailing 50-55 and 80-85 cuts response rates in 1/2 . I bet senior life mails 50-85 and and P.O. Boxes .80-85 is a very low conversion lead and a waste as far as I'm concerned. Tv leads and all leads getting more expensive as saturation hits everything . Millions have been sold the dream of riches in the ins business and more people pile in .
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