Unusual Ads.Critique, Advertising

[padthaiforlunch]

"I'll sleep with your daughter, but only if you get her to cry and beg me to stop."

You know, put a personal angle to it. If you don't want to go the degenerate route, what about religion, golf or locality?


Kidding aside, do you have a mission statement? Are you cheetah fast?

Define yourself, do the round table. Why do your clients like you? Is it because you always smell fresh?

 

[SoCalBroker]

"I'll sleep with your daughter, but only if you get her to cry and beg me to stop."

Hrmmm ... now is that IN or OUT of the box .... thinking?

Very confusing. Very Wrong ... and very confusing.

 

[padthaiforlunch]

Family Guy...

 

[1manshow]

Here's a few the gals in my office came up with

"Like GEICO....only honest"

"Like State Farm.....only Better"

Friendliest agents in town, Guaranteed

Obviously,their not carrying my liability insurance.
No Offense Taken.

If they are working so well ... then why change them?

Are you kidding ? We don't use these ads !!! I said the girls came up with these ideas, not that I used them...thus the inference to liability insurance

Did I bring up YP ads ?

We also have a coding system to tag each new file with the origin of the app. Very easy to generate a report to verify ROI.


I was looking for a tag, usp, help with copy.....but thanks

paidthai...the "box the kids came in" was not exactly the box I was referring to, but thanks as well

Still looking .......

 

[SoCalBroker]

I was looking for a tag, usp, help with copy....

What kind of copy? For what type of piece?

Our Tag is ... Technology Advanced, Relationship Driven

We do a fair amount of IT biz ...

How about ... Competitively Priced, Relationship Driven [bah...]

Price Conscientious, Relationship Focused

Competitive Solutions, Relationship Focused

 

[The New Guy]

Insuring ________ one family at a time.
Insuring ________ one family at a time since 1986.
Insuring ________ one policy at a time.

 

[souldeux]

Ooh! "Resistance is futile - you will be insured."

 

[SoCalBroker]

Ooh! "Resistance is futile - you will be insured."

All Your Policies are Belong To US!!!

All your base are belong to us - Wikipedia, the free encyclopedia

 

[russelltw]

No offense So Cal but I have a very systematic approach to referrals. We announce our referral program and the names of everyone who referred someone in each newsletter. We feature the names as the $10 gas card winners, we also list the monthly $50 gift card winners from the referral program. Every new client is mailed a free gift w/several cards at the 30 day point in the relationship and an outline of the referral program. Each referral gets a personal handwritten note from myself with their gas card when they've referred someone. We do not ask for referrals, we simply thank the heck out of people for sending them and they send more.

1manshow,
would you mind elaborating on your approach for referrals. What cost vs profit are you experiencing. I have not tried this, but some have said people quickly forget about "building your business." I am interested in your results.

Russelltw

 

[1manshow]

now those ideas are getting unique....I like those

Had a couple thoughts myself, critique?

Save big $$ on auto insurance....we can show you how

Your neighbors are saving $$ ....now let us show YOU how



NewGuy, were you thinking of filling in policy count ? Insuring 3723 one family at a time? I think that is a real eye catcher, gonna have to get a electronic billboard for changing those#'s


Also thinking instead of a plain old # maybe "for a live person call ####"


Think I'll take that advice about consulting with some clients for their input. If I can gather a few ideas here, I will get some "live" feedback from where the rubber meets the road.