Unusual Ads.Critique, Advertising

[SoCalBroker]

Imanshow Insurance ... Better than having a Brother "In the Business" ...

Imanshow Insurance ... Like having a Brother "In the Business" ...

 

[1manshow]

Thanks guys for some great ideas

 

[SportsNut]

Somewhat on-topic...

My daughter is a dancer in a dance company and each year we have to buy an ad for their brochure. It is the December performance.

A few years ago, I took out a half page ad that said (in part);

Four things are certain:

Death
Taxes
The Bengals will lose this weekend
I can save you money on your health insurance

Guess how many policies I sold from that one mandatory ad? 3? Nope. 7? Nope. 20? Nope. Try 0. Oh well.

Chumps... that was a frickin low blow... True, but low...

Conclusion is... the readers were all Bengal fans and that ad was a turn off to them; (even if it was true, no one likes a smart-azz ins agent) otherwise you would have written 20 policies or more... no doubt. Those programs are such a hot number for advertising... Ad sales dept is aptly referred to as the "Extortion Dept", otherwise known as a donation for support of the good cause.