Website Please Help Me

Right, I see what you're saying Google wants to deliver the best and most relevant "content" to its viewers.
So if your good enough to pass this hurdle then you still have got to be able to monetize it or its is all for not.
But then along comes something that knocks you down and you have to allocate time and resources to beat the new guy with the new trick. Today they like podcasts and youtube videos. What will they like tomorrow??

There are people with top ranked sites that don't even know what "SEO" means. But their content rocks - people link to their sites and bookmark their pages.

There are people who have become rich off blogs. One is Stuff White People Like It's just a blog. Nothing about his post titles have anything to do with SEO yet this guy's site got so popular that he wrote a book and tours.

Stuff White People Like - Wikipedia, the free encyclopedia

300,000 hits a day and he doesn't get a rat's a** about SEO because he's writing content people actually want to read.

Sometimes you just have to get creative: The Million Dollar Homepage - Own a piece of internet history! - this guy made a million a buck at a time:

The Million Dollar Homepage - Wikipedia, the free encyclopedia

How 'bout making money just by taking pics of people at Walmart: http://www.peopleofwalmart.com/ - that site got national news attention.
 
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What a rambling meaningless posting. The topic is getting leads to an insurance website. The answer is that yes, properly done, you can get high quality leads at a very decent price. None of the above will help.
 
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