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Yes, a real person's name and pictures. An address if there is one but a PO box is okay. Don't need a picture of the building though it helps but no phony office building pictures. A local phone number and an email address, not just a contact us form. If it doesn't have all these things it looks like they are hiding something. You have to ask what and why are they hiding.
It seems to me P&C agents include these things but most L&H agents are in hiding mode.
That was from 2013 and you edited it. Above is the whole thing. Still don't understand why agents hide from their web sites.