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You guys are right about them identifying a bad segment of their business. If the broker business model is in fact losing them money, I would expect them to one day cancel it.
However, they have been doing this for quite sometime now, so I would bet it's profitable for them to some degree.
Time will tell though.
The question is, IF.
Also, don't forget AIG. They are sucking up a lot of the broker business that would otherwise be going to Gerber.