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Hmm,I wonder what the persistency is on that business ? How much of it gets replaced in the first 6 months ?
How come LH trains their agents to door knock ?
How come we never hear an LH agent posting that it's " inefficient " to door knock,"your more effective booking appointments " or an LH agent using an appointment setter ?
Same can be said for SL.
You ever hear one of those guys buying 20-30 leads a week and setting appointments?
I get asked about my group's retention often.
My personal 1 year persistency is 90 percent.
My group has been at around 85 percent for a decade. 7th month persistency is at 84 at the moment.
My groups 10+ year persistency is 38 percent currently but it's been climbing over the last few years. Was at 34 a while back.
I also actively work on retention for the whole group. We have about 3 people that call on our lapses every day. We call any policy that has a two week late payment also. Or any that have been switched to direct bill.
I have had the retention department for about 12 years. They save about 30 to 40k in business every month. I also track the reasons for cancellation and lapses. Majority of the time they didn't even know the payment didn't go through. Some get replaced but not as much people here would expect.
We also do a courtesy call once a year to check on the policy holder to change beneficiaries or any other service issues that wouldn't make the agents money if they did it themselves.